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MAR 100 | Introduction to Marketing | OER Course Hub
A collection of open teaching and learning materials curated by BMCC faculty
[ Course Profile ]
Welcome & Contact
Syllabus
Course Topics
Course Introduction
Business Marketing
Consumer Decision Making
Developing & Managing Products
Ethics, Social Responsibility, and Social Activism
Global Vision
Marketing Environment
Marketing Analytics
Marketing Communications
Marketing Economics & Pricing Concepts
Marketing Innovation & Trends
Marketing Models
Marketing Overview
Marketing Research
Marketing Technology
Market Share, Market Growth, and Market Penetration
Product Concepts
Relationship Marketing
Retailing & Wholesaling
Sales Promotion & Personal Selling
Segmenting & Target Markets
Services & Non Profit Marketing
Social Media & Marketing
Strategic Planning
Supply Chain Management
Contribute
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MAR 100 | Introduction to Marketing | OER Course Hub
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[ Course Profile ]
Welcome & Contact
Syllabus
Course Topics
Course Introduction
Business Marketing
Consumer Decision Making
Developing & Managing Products
Ethics, Social Responsibility, and Social Activism
Global Vision
Marketing Environment
Marketing Analytics
Marketing Communications
Marketing Economics & Pricing Concepts
Marketing Innovation & Trends
Marketing Models
Marketing Overview
Marketing Research
Marketing Technology
Market Share, Market Growth, and Market Penetration
Product Concepts
Relationship Marketing
Retailing & Wholesaling
Sales Promotion & Personal Selling
Segmenting & Target Markets
Services & Non Profit Marketing
Social Media & Marketing
Strategic Planning
Supply Chain Management
Contribute
Ethics, Social Responsibility, and Social Activism
