Understanding Social Media Algorithms

This video can be broken up over two class lessons. Beating the algorithm is like trying to beat the casinos. Algorithms do the heavy lifting of providing you the relevant content when you want it. Companies and brands pay a high price to reach their audience through social media ads. This testimony speaks to how companies collects information on users and used for advertising purposes. Students walk away with a new idea as to how social media and their digital footprint is being utilized by companies.
https://www.c-span.org/video/?511248-1/senate-hearing-social-media-algorithms

<a>"Senate Hearing on Social Media Algorithms"</a> by <a href="https://www.c-span.org/video/?511248-1/senate-hearing-social-media-algorithms" target="_blank">CSPAN</a>, <a>Understanding Social Media</a>, <a href="https://www.bmcc.cuny.edu/" target="_blank">Borough of Manhattan Community College</a> is in the <a href="https://wiki.creativecommons.org/Public_domain" target="_blank">Public Domain</a>