Do you teach MAR 100: Introduction to Marketing?

We are making things easier for professors to use Open Educational Resources to eliminate textbook costs for MAR 100 students.

This course hub website contains OER/ZTC (Open Educational Resources/Zero Textbook Cost) resources for faculty teaching Introduction to Marketing (MAR 100) at the Borough of Manhattan Community College (BMCC). These resources are freely available for use by BMCC faculty and beyond.

This work was created by Brielle Buckler, as part of the BMCC Open Education Initiative, which is co-led by the A. Philip Randolph Library and the Center for Excellence in Teaching, Learning, and Scholarship (CETLS). The BMCC Open Education Initiative is supported by the CUNY Office of Library Services (OLS) and funded by the New York State Department of Education.

The content of this course hub has been divided into suggested “topics.” Each topic has a dedicated aggregation of multiple posts, which include assignments, activities, slides, and other relevant materials. For contributions to the site, go to “contribute.”

Thank you to all Business Management faculty who have already contributed materials to this site. This site is part of a broader effort to encourage openness and collaboration among instructors.

This site is administered by Prof. Brielle Buckler, Adjunct at the Borough of Manhattan Community College’s Business Management Department. We welcome questions, comments, and requests for materials. Leave a reply below, or contact us directly by emailing bbuckler@bmcc.cuny.edu, or by visiting openlab.bmcc.cuny.edu/members/bbuckler or oer.bmcc.cuny.edu/contact.