Week F Assignment – Product Concepts

The product that resonated with me the most is Bridal Babes. The reason is that it is a fashion pitch. Fashion is my favorite thing, especially dresses. I love styling, shopping, and designing clothes. As a dress lover, finding a nice evening dress that will fit you perfectly at an affordable price is really hard to find. Brides Babes is a fashion brand that sells evening dresses to “multi-cultural women and women with curves that change the bridal fashion game”, which means, for all types of women, all sizes, and races, and in diverse colors that will flatter different skin tones. Bridal Babes offers a convenient shopping experience online from home, and live online consultations. They also have a big social media community that helps them communicate and understand their customer’s needs. Finding a dress that will fit all of your bride’s maids is a super hard, challenging, exhausting experience, and very expensive as well. Bridal Babes is solving all of these problems with their dresses brand. They have many different dress styles, colors, and high-quality fabrics that flatter every body type, from curvy to skinny. They have online live consultation, which helps to make the picking and fitting process convenient and easier for the bride. And the most attractive thing is their prices. Bride’s maids’ dresses are very expensive and can be a big expense. Bridal Babe’s prices range is super affordable, and I would even say cheap compared to the amazing quality of the dresses. They also have two price range options, a cheaper option of 44.05$ for a dress, or the premium option of 228$ for a dress. As a familiar consumer of the dress industry, I think that even the more “expensive” option is very cheap and affordable for such a good quality dress. Consumers feel that they need this product even if they are not bride’s maids because of the special fabric that Bridal Babes creates and sells. It looks like satin, which is a very thin fabric that only flatters very skinny women, but it’s a stretchy and lifting fabric that flatters every body type and looks amazing as satin at the same time. The “trick” that makes you want to try it as well and see if it works on you too. Every woman wants to look good, and Bridal Babes is selling a product that promises you that you will look good in it. I think that Bridal Babes is well-positioned in all aspects. I think that the name of the brand is good and illustrates the product and its meaning. I like their logo and branding, the pink color is feminine and attracts females/addressed to women. They didn’t mention what their packaging looks like in the episode, so I think that for the packaging it would be attractive to send the dress in a nice big box with the logo on top. Inside the box have a letter to each bride mate, and maybe offering 10%/15% on their next purchase. This is a way to attract more customers and earn new customers. I think that their Prices are super attractive to consumers and very affordable. My favorite thing about Bridal Babe’s marketing strategy is its activity on Instagram. Bridal Babe’s main advertising platform is Instagram, and they have a community of 90,000 followers. In my opinion, Instagram is the best advertisement platform these days, it’s a very effective way to attract potential customers and it helps to navigate your account to the right people that are looking for the product. Bridal Babes post on Instagram every day and it keeps their followers tuned and connected to the brand. It also helps to attract more customers. They also have 60,000 followers on TikTok which is also a great platform to promote products.  I personally was very impressed by this pitch and I’m sure that they are doing very well.

Shark Tank is a prime example of what dedication, passion and focus can achieve.

In the episode, entrepreneurs of all ages and backgrounds showcased their products and pitches to each “shark”.

Bridal Babes was the one that impressed me the most: Ashley and Charles, a couple from Washington D.C., started the bridal dress brand with a focus on diversity and inclusion. What I love about their company is the focus on their customers: the products are available for women of all shapes and sizes. Furthermore, another goal of the company is to make bridal dresses that are both flattering and comfortable, while also being affordable. The pitch made by Ashley and Charles particularly resonates with me because of my love for fashion and entrepreneurship.

Bridal Babes is clearly made to ensure women feel confident and sexy in their bridesmaid dresses.

The entrepreneur couple presents their product as an initial need in the market due to limited size inclusion and affordable bridesmaid dresses. In fact, Ashley gives an example of her personal bridal shopping experience and how difficult it was for her to find dresses that complement her curves. This sparked the business idea and, in combination with Instagram and TikTok, the business began to flourish.

She also emphasized the quality of the brand’s fabric, which, according to her, is yet another reason for their success in the market: the material is described as a satin finished look with a stretch-in material. This kind of material allows for the dress to accentuate women with curves while making returns easier due to the unlikelihood of the dress tearing.

Bridal Babes are filling a gap in the fashion industry with inclusive bridal dresses, specifically for curvy women of color. The business connects with women of all shapes and skin tones through instagram and TikTok as a community.

As a bride or bridesmaid, your dresses are a centerpiece of the wedding, making Bridal Babes a perfect choice.

Bridal Babes is an online one-stop shop to affordable, inclusive and beautiful bridesmaid dresses.

However, like all businesses, Bridal Babes has areas they can improve.

Specifically, the brand could expand their dress sizes to include petite and thin women as well.

Adding sizes like 000, 00, 0 and 1 to the original 2-36 line would increase inclusion for all body types, slim to thick, and it would be an additional way to also increase customer sales.

This allows for less women to make additional hem adjustments to their dresses.

My biggest advice to Bridal Babes would be to make a clear business case analysis. This ensures their cost and revenue line up for them to drive more income. Ashley and Charles mention they sold $2 million dollars worth of bridal dresses with an annual income for each other of $60k each.

This implies their need for an in-depth analysis of where exactly their spendings are going and how they can effectively lower costs and improve sales.

I believe this kind of financial and strategic evaluation of their business, along with “shark” Emma Greede’s investment, will allow for Bridal Babes to expand further and reach their 200 million dollar company goal. I believe both entrepreneurs Ashley and Charles will be very successful in their business venture and I cannot wait to see what lies ahead.

After watching this episode, I can say for sure what I would personally invest in and what I would not.

All the ideas are more or less good, but I consider plufl to be the most unreasonable idea for investment, since I personally would never spend 400 dollars on a large bed for dogs, which tells me that the product does not fit everyone, I also did not like this idea because I do not find their product very mobile, for example I work in an office and I want to sleep. I’d rather sleep in the car than drag that big bed.

If I were one of the investors and I had to choose where to invest, I would definitely invest in pretty rugged, because I think that her idea with a blanket that is waterproof and windproof on the one hand and strict, it is fluffy, which will help to warm up much more efficiently than others is the best idea for investing your money. Also, when Tracy told me that she makes a large margin on the product and is now engaged in going to all sorts of goods where she advertises her product, I realized that I wanted to invest there. According to her, she goes to exhibitions a lot, which means that she actively advertises her product and perhaps soon it will gain popularity in her consumer audit. And having such a large margin as hers, I think there is definitely still a place for me as an investor so that I can receive any percentage. And also the idea that their business only works for women, I believe that this can lead to quite a few new buyers.

Her product is perfectly suitable for those who like to engage in active or extreme recreation after conducting a small search, I realized that the number of people who are engaged in this is only growing, which tells me that the business in which I invested will only grow.Her product can be used for many purposes if we are talking about a blanket, then you can sit on it from the water-permeable side and cover the fluffy one with fur on yourself, thereby preventing the body from getting wet and not letting it cool down, which is very important if you are in the mountains or anywhere else.I think the fact that her blanket is very much functional is a factor which will make people feel that they don’t just want this product, but they need it because it comes in handy in all cases.

The pitch that resonated the most with me in this episode was Plufl because it is a dog bed made for humans to sleep/relax in with or without their pets and is comfortable. With Plufl you are able to nap whenever and wherever you want. This is also the world’s first dog bed made for humans. The gap this product fills is allowing a calming environment for naps designed to reduce anxiety and stress. The process this product makes easier is to sleep/relax with or without your pet comfortably whenever and wherever you want. Consumers should not only want this product, but feel that they need it because Plufl provides ultimate relief from stress, anxiety, and exhaustion by providing maximum comfort and fostering a sense of security. Plufl could be best positioned to appeal to consumers because of the 50 plus beta-teaser reviews that recommend Plufl to people.

In a 1–2-page paper in your own words, describe the pitch that resonated most with you in this episode (there are four to choose from) and explain why. Then, explain the product concept as presented to the ‘sharks.’ What gap does this product fill? What process does this product make easier? Why should consumers not only want this product, but feel that they NEED it? Based on what you learned in this unit’s textbook chapter, explain how this product could be best positioned (branding, packaging, etc.) to appeal to consumers.

            Out of the four pitches, the one that resonated with me the most was the last pitch, “Pretty Rugged,” primarily due to how poorly executed the other pitches were. Another reason that the product/pitch truly resonated with me the most compared to the other previous pitches was because of how the product was presented. Tracy, the founder, has an established idea of where and in what direction the company wants to head. She has an obvious idea of thinking and recognizes what issues need to be resolved for her company to succeed. Her leadership skills were very evident, unlike other pitches that came before. I also want to mention how she smoothly transitioned as she touched on her family lineage and the significance for her passion for creating such a brand, which would make an investor more comfortable and confident in her commitment to the company.

The product doesn’t necessarily bring any super creative invention to the fashion field, though it combines unique characteristics of clothing to create something quite interesting. A waterproof fur coat is a product that would be marketable and in demand by the public, and it’s a product where customers can be maintained. I was keen on choosing the wedding dress as the pitch I liked the most. However, I don’t believe that selling something meant for rare occasions would retain customers, as dresses are valuable and would be kept by a single person for most of their life.

I don’t believe any of the products from the episode are very necessary for one to purchase; however, this pitch, I can see the idea of why it would be in high demand. Fashion completely overwhelms the world no matter the geographic location, and something comfortable and effective against liquid spills, which tends to be why clothing becomes ruined, can be argued as necessary. Other products like the human-dog bed don’t have an audience to profit off, and the idea of a human-dog bed is just not appealing.

The only issue she presents is perfectly fitted for an investor (A shark) to fill and satisfy the hole. The company needs funding as she established that her most significant issue is a proper employment structure and financing. Coming onto the show was ideal for her. With better finance and proper structuring for the business, a solid foundation will boost her recent success and build the company into something much more.

Product Concept Writing Assignment

There are two of the four pitches that resonated with me the most. One being the human dog beds and the other being the water proof reversed collection. They have resonated with me because I love fuzzy cozy products. When I take a look at the human dog bed, I instantly want to throw myself in it, take a nap, or I imagine cuddling watching good movies while eating snacks. I can also imagine using it after having a long day, coming home taking a shower resting on it a bit while I gather myself together. I think the product will be successful because adults need comfort too. It’s relaxing, comfortable and comfy. It may definitely be more convenient to some more than others. There may be someone out there who wants it just for décor to fill in a space in there living room, or even for their kids to rest. Some people actually enjoy sleeping close to the floor as well. There are also people who can only afford small studio apartments that this human size dog bed may be the best option for them. I think this may be a product that surprises people on how convenient it is. The reversable products are great for outdoors. They are warm, fuzzy, stylish, and rain protectant. Though the fuzz isn’t real you can’t tell and it gives a high-class look. So, you can look literally nice and cozy. Who doesn’t want to be able to look nice and be warm. Also, I can imagine hanging out by a campfire with one of the blankets wrapped around me. I believe that both of the products can grow more over time.

Throughout watching Shark tanks many products and companies were presented, but only really captivated my attention. This product is called Plufl, this instantly made a strong impact. Let’s first begin with their smart marketing strategy, their apparel. They had matching sweater with the letter Plufl (the name of their brand). These sweater looks extremely comfortable, and they match with the color of their product. Just by this small detail of how they dressed to represent their brand. They were speaking unconsciously about their brand with their uniform. As Noah and Yuki then started speaking about their product, they explained their slogan the Dog bed for humans. Now that’s itself if is intriguing and funny. The materiel shown just gave me this urge to hop in the tv and sleep on this human dog bed. Noah and Yuki explain how these product offers to customer the ability to nap with more ease and comfort. Specifically targeting kids with sensory issues, veterans with ranges of trauma, and anybody with struggles to go to sleep. Over the past few weeks, I’ve been look for a bean bag where I can take naps but as you know bean bags aren’t big enough. I’m 6’1 and I won’t be able to take my short naps without having my feet all over the place. From my point of view this is like an XL sized bean bag for people that struggle with sleeping. This product makes sleeping so much easier.
One of the reasonings this creates a need in the market, is the shift in society. Society is more drawn to working from home, many employees and adults need a place to rest on their downtime. Plufl solves these problems where you can nap and go to where you feel an overwhelming amount of anxiety. The branding of this product is vital in my opinion it must target a specific group of people, demographic segmentation. It can either be children with sensory issues or maybe military veterans or maybe adults who work from home. I believe this form of marketing can pull in a large community to where you can create certain partnerships with many companies and intuitions.  

All submissions for our Week F Assignment on Product Concepts will populate below.