Author Archives: Elisjoe Ramirez

Week H Assignment- THE JONESES FAMILY

The Jones family live a very unordinary life not much of a family yet they fulfill  a great purpose a salesman. When analyzing the life the Jones family lived they are easily personal sellers. They build many relationships within their social circle,with the aim of selling a product. One of the biggest sales tactics observed from the Jones family is their confidence. The Jones family relay confidence on to their customers. The Jones Family use their social influence as people to move their “friends”  to want what they use on a daily basis. A perfect example is Kanye “YE” West yeezy brand. I remember when yeezy originally came out how the products were ridiculed and criticized for the strange abstract designs. Yet Kayne maintained his high level of confidence in his product. Branding it all throughout social media, using high level media influencer and collabing with elite brands like Nike & Adidas. Honestly speaking if a friend of mind is exposed with different intentions of being my friend, it will pretty hurtful. This will push me to ask of series of question to understand why. Where is the line drawn as humans, it’s money really that much important then building relationships with true faithful friends.

Promotion Assignment

FOR IMMEDIATE RELEASE: 12/11/2022
Elisjoe Ramirez
No Kid Hungry
(800) 969-4767
info@strength.org

End Childhood Hunger

Washington, DC: No Kid Hungry today announced a new round of series funding of $10 or more. This round of funding was led by Joanne Chang with participation from Stephen & Ayesha Curry.

“Even one hungry kid is one too many.” says Stephen Curry, National Spokesman at No Hungry Kid.

This new round of funding will be used to
to ensure that every child gets the food they need to grow up healthy, happy and strong. Specifically, the areas that the company will focus on are:

• Help kids in communities of color
• Advocate for the Child Tax Credit
• help immigrant families access benefits programs for which their children qualify.

No Kid Hungry in fiscal year 2018, we had total revenues of $66.41 million and total operating expenses of $57.60 million in pursuit of ending childhood hunger in America.These investments have contributed to more than 1 billion meals being served to hungry kids across America. Leading to receiving an overall rating of three stars from Charity Navigator and a four-star rating for accountability and transparency.

About No Hungry Kid: No Kid Hungry is a national campaign run by Share Our Strength, a nonprofit working to solve problems of hunger and poverty in the United States and around the world. After 25 years of successfully investing in local nonprofits and helping find the best approaches to eradicating poverty and hunger, Share Our Strength launched No Kid Hungry in 2010.

Market Segmentation

As i worked through the simulation, my ice cream shop stated to me that about 30% of my customers were families with children. This was a clear sign to me that this was the route i was going to focus on. This then allowed me to use demographic segmentation to target families. This worked successful and my sales increased 20% from about 17k to 21k. It explained that targeting families allowed the company to reach an opportunity to sell to sporting clubs for kids. The main reason i believe the marketing strategy was successful because being that ice cream is strongly used to feed children and families that allowed our sales to flourish. From my perspectives families is an amazing target group because Children can tell their friends about the amazing ice cream and their cousins. While the parents can tell their friends and family members.

Product Concepts

Throughout watching Shark tanks many products and companies were presented, but only really captivated my attention. This product is called Plufl, this instantly made a strong impact. Let’s first begin with their smart marketing strategy, their apparel. They had matching sweater with the letter Plufl (the name of their brand). These sweater looks extremely comfortable, and they match with the color of their product. Just by this small detail of how they dressed to represent their brand. They were speaking unconsciously about their brand with their uniform. As Noah and Yuki then started speaking about their product, they explained their slogan the Dog bed for humans. Now that’s itself if is intriguing and funny. The materiel shown just gave me this urge to hop in the tv and sleep on this human dog bed. Noah and Yuki explain how these product offers to customer the ability to nap with more ease and comfort. Specifically targeting kids with sensory issues, veterans with ranges of trauma, and anybody with struggles to go to sleep. Over the past few weeks, I’ve been look for a bean bag where I can take naps but as you know bean bags aren’t big enough. I’m 6’1 and I won’t be able to take my short naps without having my feet all over the place. From my point of view this is like an XL sized bean bag for people that struggle with sleeping. This product makes sleeping so much easier.
One of the reasonings this creates a need in the market, is the shift in society. Society is more drawn to working from home, many employees and adults need a place to rest on their downtime. Plufl solves these problems where you can nap and go to where you feel an overwhelming amount of anxiety. The branding of this product is vital in my opinion it must target a specific group of people, demographic segmentation. It can either be children with sensory issues or maybe military veterans or maybe adults who work from home. I believe this form of marketing can pull in a large community to where you can create certain partnerships with many companies and intuitions.  

Consumer Decision Making.

ELISJOE RAMIREZ

Throughout the process of research for Italian restaurant in Salt Lake City, my biggest question is taste and authenticity. Being from New York City constantly surrounded by different races and cultures, finding Great Italian food is never a struggle. However, when traveling to a slightly less diverse city like Salt Lake, it is imperil to find a restaurant that has not only good food but authentic Italian food.

As I researched, I was to lead to searching up “real Italian food in Salt Lake City”. Many options presented themselves like Salt & Olive, Valter’s Osteria, and Sicilia Mia. What instantly grabbed my attention was the cheese wheel I saw the moment I got on Sicilia Mia yelp page. If anybody knows Elisjoe they know Elisjoe loves himself some cheese truly my favorite. This just shows me the importance of marketing your business with appealing illustrations that can draw in the audience to ultimately make the decision to purchase the business product. When it comes to the consumer decision making process, pictures are super important it represents visual evidence that sways the audience to have security in what the business say they offer. Number 2 is reviews this just confirms everything the consumer reads on the menu, the description, and the pictures seen. As consumers you want to re-live the experience others previously had before you. This strongly brings to you a sense of security whether its taste, customer service, pricing and wait time. These are topics I always consider, for example how long the wait for food is big for me because I’m from NYC and time is literally money, GOLD we value every second. Appetizers should be good enough for me to ease down, and the wait time shouldn’t exceed 1 hour. Salt & Olive is a perfect example of what I look for in a restaurant. One customer on yelp said “The atmosphere is very comfortable. Low key, excellent and friendly service. I’m only in town for a few days, but I expect I’ll come for another before leaving town.” Exactly what I’m looking for a customer explaining the friendly service and out of town like me. The relevance to my situation draws me because if she had a great experience not being from Salt Lake City what keeping me from having the same. Now alternatives, Valter’s Osteria this is the perfect alternative throughout all my searches for the best Italian food in Salt Lake City they ranked number 1 in majority of searches, they about 753 reviews yet maintain close to 5 stars, this the way to go. One customer on yelp said, “They are a little pricey but the service, table side and quality of food is totally worth the price you pay.” Coming from a customer who gave a 5 Star review even with the food being a bit pricey, I guess you pay for you get. This just show with everything combined their price didn’t diminish they’re quality or product. Valter’s Osteria is my alternative I certainly hold my budget to high standard don’t want to go overboard. I also understand anything can go wrong at Salt & Olive maybe they get over booked, but Valter’s Osteria will be the plan b even if I pay a couple extra dollar it sure will be worth it.
Overall, consumer decision-making process is a great process that we as customer practice daily yet fail to have a level of consciousness to it. I learned how as customers also identify, analyze, and compare certain choices when choosing a product overall. Why? Because the effect it has on us throughout time, we hate consumers remorse it stinks. I love feeling the satisfaction of making a great purchase whether its pizza or a new car. My preferences compare to others with just the idea of comparing pricing at different places. Many fight to find the best quality but with giving up too much for it.

Week B Assignment- Elisjoe Ramirez

      

BUSINESS SUSTAINABILITY

Throughout society were surrounded with a numerous businesses and companies. Many of these great companies follow a great set of values and principles. These values followed is a factor when it comes to promoting a company forward. In my opinion the practice of values and standards, reflects the integrity of a company. You can tell a lot from these principles; it demonstrates to the customers how invested the company is in satisfying their customers and employees. As this analysis progresses, the importance of applying these principles will be shown and described, with the company Sweetwater used as an example.

Sweetwater, a company founded by Chuck Surack in 1979, from his recording studio out of the back of a Volkswagen bus. From a very begin we see humble beginnings, that influenced in maintaining this humbleness.  Sweetwater focus on carrying and selling a variety of musical instruments that many companies don’t specialize in. As I continued to study the actions taken by this company when practicing philanthropy, many examples I discovered. According to Sweetwater.com, Sweetwater, “No matter the issues, we will stay the course and continue to simply do the right thing — with compassion, with integrity, and most certainly, without bias.” (Sweetwater, 2022)  Sweetwater has partnered with non-profit Music Will to help impact citizens through the nation to receive musical education. Perfect example of integrity, the founder and his team remembered the humble beginnings and now focus on giving other people the opportunity to learn musically. Sweetwater also practices great social health practices with their staff. On their campus they have a free health clinic, a fitness center, an in-house counselor, career coaches, development opportunities, expansive benefits, and equal pay. These benefits are super vital when budling an industry that is sustainable and positive. I can only imagine how this allows employees to work with a smile from ear to ear. This very important because these positive roots bear fruits to positivity relayed towards customers and believe or not even business competition. Did you know? That “The Sweetwater campus headquarters in Fort Wayne was one of the first 200 buildings in the entire world to become LEED Platinum Certified by the United States Green Building Council following its initial construction.” (Sweetwater, 2022) Yes, I know I sound like broken record or maybe like sponsored promo, but this just shows how Sweetwater invests much their time and effort to converse energy which is vital to our communities. Now when it comes to what else Sweetwater can put in practice, I believe is volunteerism. This leads Sweetwater into sustainability and security.  Why? Well, this generation that is growing is extremely influenced by music and not in a good way many times. We as a society rarely see any artist setting the example in giving back to the community and the environment serving other as we grow in stature. Our generation must understand and learn how positive it is to humble yourself and put our community first, a community handed to our responsibility we must pass it down it a much more enhanced and advanced state. Sweetwater shouldn’t only focus on pushing their customers to learning music but building morals and values. When you develop a department that can go out in society and clean the park, give food to those in need. Your teaching kids the key life principle said by the one and only Jesus Christ: ‘It is more blessed to give than to receive.” (Apostle). This is key for society to understand that no matter how prosperous you become sharing that prosperity is what will bring upon more prosperity.

Sweetwater, a company that maybe isn’t heard compared to many mainstream companies used throughout the world, but this is a company that is up and coming. To my experience this always offer me great customer service and this why I can speak with such security on what they offer to the table.

Elisjoe Ramirez

Hey my name is Elisjoe Ramirez, I'm 21 years of age. The major that I'm currently pursuing is Business Management inspired by my childhood. Growing up with a father that is an entrepreneur himself and i guess you can say I'm following his footsteps. I enjoy music and love playing the piano. My BMCC email is: elisjoe.ramirez@stu.bmcc.cuny.edu