Author Archives: Caden Lamont

The Joneses

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Yes, I would categorize the way the Jones family lives as personal selling because the Jones family is viewed as a happy family that markets products.. Some similarities I see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands is that the Jones family kept track of their employees’ performances to see how each member was doing in sales performances. This is similar to my favorite brand, Footlocker, as they keep track of employee performances each week. I think the products in this movie are ethical because in this movie there are ethical issues and these products are marketed a certain way. If I were friends with someone in the Jones family before you found out their secret, I would be shocked.

Promotion Assignment

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Where does FootLocker get their shipment from? FootLocker uses either FedEx, UPS, or USPS for domestic shipping. Footlocker’s largest supplier is Nike. A typical question people may ask is, “How do we know if our items from Footlocker are authentic” or “Can we trust Footlocker, how reliable are they?” Well, first, everything sold in Footlocker is 100% authentic. Their shoes come directly from the official shoe brands and apparel comes from the official company. You can in fact trust footlockers and they are reliable as people will receive what they desire 100% authentic. Foot Locker is a company I care about. I currently work at Foot Locker as of today and have been working as a Part-Time Sales Associate since June 2021. Foot Locker is an American athletic apparel and footwear retailer.

Product Concepts

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The pitch that resonated the most with me in this episode was Plufl because it is a dog bed made for humans to sleep/relax in with or without their pets and is comfortable. With Plufl you are able to nap whenever and wherever you want. This is also the world’s first dog bed made for humans. The gap this product fills is allowing a calming environment for naps designed to reduce anxiety and stress. The process this product makes easier is to sleep/relax with or without your pet comfortably whenever and wherever you want. Consumers should not only want this product, but feel that they need it because Plufl provides ultimate relief from stress, anxiety, and exhaustion by providing maximum comfort and fostering a sense of security. Plufl could be best positioned to appeal to consumers because of the 50 plus beta-teaser reviews that recommend Plufl to people.

Consumer Decision Making

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Some of the best Italian Restaurants in Salt Lake City are Caffe Molise, Stanza,Stoneground Kitchen and Bartolo’s. These restaurants appeal to me because of how clean and decorated they are. When I go out to eat at restaurants, I look for a nice, fancy-looking restaurant. I am a picky eater. I do not eat Italian food. I have never had Italian food, but if I was to try Italian food, I would look for something that is casual, not too much. I would pick up my food because I would want to sit down and eat and experience the different lifestyle over there. My price threshold would be $50. This is simply because I am trying new food, and if I do not like it, I do not want to waste more than $50 on food. Also, I wouldn’t order a lot of food, I would order something casual. The restaurant I picked was Caffe Molise as a part of the fourth stage of the consumer decision-making process because Caffe Molise had recognition. Caffe Molise is one of the best Italian restaurants in Salt Lake City. This restaurant also has 4.5/5 stars on Google reviews, which means they receive good feedback. Caffe Molise has  information search because this is one of the best restaurants in town, so if you are looking for an Italian restaurant in Salt Lake City, this restaurant will be one of the options. Caffe Molise has evaluated alternatives to fulfill all customers’ needs and wants. Lastly, for purchase, this restaurant has affordable prices for people to come in and eat and enjoy their time being. What this process was like as a consumer who otherwise had no knowledge of the area and/or had not seen targeted ads about the restaurants I am researching in this metropolitan area (Salt Lake City, Utah) was not really beneficial to me because I do not eat Italian food, so I will most likely never come eat here and also I have never been to Salt Lake City, but it was good information and I learned new things. How I started doing research was that I first searched for Italian restaurants in Salt Lake City, and looked for a restaurant that looked the best and most appealing to me. The restaurants that I found that I would ultimately consider are Caffe Molise, Stanza,Stoneground Kitchen and Bartolo’s. My  preferences compare to other consumers because many people are probably just like me, a picky eater, who has never eaten Italian food, researching Italian Restaurants in Salt Lake City.

Foot Locker

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A company that I interact with regularly is Foot Locker. Footlocker is an American footwear and sportswear retail company. I currently work at Footlocker, and have been working in this company since June 2021. What this organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices is encouraging all to collaborate in order to achieve our global goal of becoming the world’s leading retailer of athletically inspired footwear and apparel. Also Footlocker being a great place to work from acquires talent to teach new employees how to grow and develop, recognize and reward employees, and retain them. They have goals to drive our human capital management strategy. Diversity, Inclusion, and Belonging (DIBs) is used in the execution of our programs and resources, and we try to find and develop talent from a wide range of backgrounds.By creating opportunities for employees to grow and develop, recognizing and rewarding performance, supporting employees’ physical, emotional, and financial wellness, and being an inclusive workplace for our employees worldwide, we fulfill our commitment to be a great place to work. (Foot Locker, Inc.) Footlocker as a company is deeply committed to improving the quality of life for both employees and the people who live in the global communities they serve.They accomplish this by assisting those in need and empowering them through our partnerships and educational, health, and athletic initiatives.Foot Locker donates many resources to charitable organizations such as Two Ten Footwear Foundation, American Red Cross, Fred Jordan Missions, Boys, etc. The recommendations I have for Footlocker to become more ethical is to branch off more. Meaning that footlocker should start opening up in different countries. This will benefit more people and be fair for more people to get the experience and love of apparel and footwear like everyone else. The pratices that they should continue is following sustainability commitment, supporting ethical practices.

Caden Lamont

Hello Everyone,

My name is Caden Lamont, my major is Business and Management and I am a freshman. My hobbies are watching and betting on NBA games, shopping, playing the game and hanging out with my friends. One thing you should know about me is I am a sneaker head. I love sneakers and have a lot of them. My BMCC email is: caden.lamont001@stu.bmcc.cuny.edu