Week F Assignment – Product Concepts
The product that resonated with me the most is Bridal Babes. The reason is that it is a fashion pitch. Fashion is my favorite thing, especially dresses. I love styling, shopping, and designing clothes. As a dress lover, finding a nice evening dress that will fit you perfectly at an affordable price is really hard to find. Brides Babes is a fashion brand that sells evening dresses to “multi-cultural women and women with curves that change the bridal fashion game”, which means, for all types of women, all sizes, and races, and in diverse colors that will flatter different skin tones. Bridal Babes offers a convenient shopping experience online from home, and live online consultations. They also have a big social media community that helps them communicate and understand their customer’s needs. Finding a dress that will fit all of your bride’s maids is a super hard, challenging, exhausting experience, and very expensive as well. Bridal Babes is solving all of these problems with their dresses brand. They have many different dress styles, colors, and high-quality fabrics that flatter every body type, from curvy to skinny. They have online live consultation, which helps to make the picking and fitting process convenient and easier for the bride. And the most attractive thing is their prices. Bride’s maids’ dresses are very expensive and can be a big expense. Bridal Babe’s prices range is super affordable, and I would even say cheap compared to the amazing quality of the dresses. They also have two price range options, a cheaper option of 44.05$ for a dress, or the premium option of 228$ for a dress. As a familiar consumer of the dress industry, I think that even the more “expensive” option is very cheap and affordable for such a good quality dress. Consumers feel that they need this product even if they are not bride’s maids because of the special fabric that Bridal Babes creates and sells. It looks like satin, which is a very thin fabric that only flatters very skinny women, but it’s a stretchy and lifting fabric that flatters every body type and looks amazing as satin at the same time. The “trick” that makes you want to try it as well and see if it works on you too. Every woman wants to look good, and Bridal Babes is selling a product that promises you that you will look good in it. I think that Bridal Babes is well-positioned in all aspects. I think that the name of the brand is good and illustrates the product and its meaning. I like their logo and branding, the pink color is feminine and attracts females/addressed to women. They didn’t mention what their packaging looks like in the episode, so I think that for the packaging it would be attractive to send the dress in a nice big box with the logo on top. Inside the box have a letter to each bride mate, and maybe offering 10%/15% on their next purchase. This is a way to attract more customers and earn new customers. I think that their Prices are super attractive to consumers and very affordable. My favorite thing about Bridal Babe’s marketing strategy is its activity on Instagram. Bridal Babe’s main advertising platform is Instagram, and they have a community of 90,000 followers. In my opinion, Instagram is the best advertisement platform these days, it’s a very effective way to attract potential customers and it helps to navigate your account to the right people that are looking for the product. Bridal Babes post on Instagram every day and it keeps their followers tuned and connected to the brand. It also helps to attract more customers. They also have 60,000 followers on TikTok which is also a great platform to promote products. I personally was very impressed by this pitch and I’m sure that they are doing very well.
