Product Concepts

Throughout watching Shark tanks many products and companies were presented, but only really captivated my attention. This product is called Plufl, this instantly made a strong impact. Let’s first begin with their smart marketing strategy, their apparel. They had matching sweater with the letter Plufl (the name of their brand). These sweater looks extremely comfortable, and they match with the color of their product. Just by this small detail of how they dressed to represent their brand. They were speaking unconsciously about their brand with their uniform. As Noah and Yuki then started speaking about their product, they explained their slogan the Dog bed for humans. Now that’s itself if is intriguing and funny. The materiel shown just gave me this urge to hop in the tv and sleep on this human dog bed. Noah and Yuki explain how these product offers to customer the ability to nap with more ease and comfort. Specifically targeting kids with sensory issues, veterans with ranges of trauma, and anybody with struggles to go to sleep. Over the past few weeks, I’ve been look for a bean bag where I can take naps but as you know bean bags aren’t big enough. I’m 6’1 and I won’t be able to take my short naps without having my feet all over the place. From my point of view this is like an XL sized bean bag for people that struggle with sleeping. This product makes sleeping so much easier.
One of the reasonings this creates a need in the market, is the shift in society. Society is more drawn to working from home, many employees and adults need a place to rest on their downtime. Plufl solves these problems where you can nap and go to where you feel an overwhelming amount of anxiety. The branding of this product is vital in my opinion it must target a specific group of people, demographic segmentation. It can either be children with sensory issues or maybe military veterans or maybe adults who work from home. I believe this form of marketing can pull in a large community to where you can create certain partnerships with many companies and intuitions.  

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