The pitch that resonated the most with me in this episode was Plufl because it is a dog bed made for humans to sleep/relax in with or without their pets and is comfortable. With Plufl you are able to nap whenever and wherever you want. This is also the world’s first dog bed made for humans. The gap this product fills is allowing a calming environment for naps designed to reduce anxiety and stress. The process this product makes easier is to sleep/relax with or without your pet comfortably whenever and wherever you want. Consumers should not only want this product, but feel that they need it because Plufl provides ultimate relief from stress, anxiety, and exhaustion by providing maximum comfort and fostering a sense of security. Plufl could be best positioned to appeal to consumers because of the 50 plus beta-teaser reviews that recommend Plufl to people.