As i worked through the simulation, my ice cream shop stated to me that about 30% of my customers were families with children. This was a clear sign to me that this was the route i was going to focus on. This then allowed me to use demographic segmentation to target families. This worked successful and my sales increased 20% from about 17k to 21k. It explained that targeting families allowed the company to reach an opportunity to sell to sporting clubs for kids. The main reason i believe the marketing strategy was successful because being that ice cream is strongly used to feed children and families that allowed our sales to flourish. From my perspectives families is an amazing target group because Children can tell their friends about the amazing ice cream and their cousins. While the parents can tell their friends and family members.