I have just moved to a brand new city in Utah for a marketing opportunity. After my long day of unpacking and settling in I start to crave pasta. Not just any pasta but an authentic rich bowl of pasta . I immediately started my research on Google, searching for authentic and fancy Italian restaurants near me. I have decided to celebrate my big move with a delicious meal.
My search is full of different options ranging from three to four dollar signs. As a consumer I trust Google’s top website recommendations and go on Saltplatecity.com article on ‘Best Italian Restaurants in Salt Lake City [Updated 2022]’. I am drawn to this article specifically for its current 2022 selection while being a website solely for restaurants in Salt Lake City. As a consumer I like this website for its direct description of the restaurants and their contact information. This makes my choices clear and displayed nicely. I have decided between two restaurants, Veneto Ristirante Italiano and Valter Osteria. Both restaurants have a multitude of reviews and the menus are full of great pasta selections.
In the end I decided on Veneto Ristirante after finding one of their reviews about the couple who owns the restaurant. The wife was born and raised in Salt Lake City while her Italian husband is from Verona, Italy. This review describes their journey opening their restaurant and their commitment of spreading Italian history, culture and traditions to Utah. Not only do I know the food will be amazing but I feel excited to be supporting a small business who connect deeply to the culture of their food.
My journey as a consumer can be seen through the steps of the consumer-decision making process. I recognize my initial need for something to eat which would be my first step in ‘need recognition’. I then began researching with my specific wants in mind which categorizes in ‘information search’. I then chose Veneto Ristirante out of all my options, which falls into ‘evaluation of alternatives’. Unfortunately I am unable to make the final purchase of my wam delicious pasta, but If my research is correct I know my choice would have been the best choice.
