ELISJOE RAMIREZ
Throughout the process of research for Italian restaurant in Salt Lake City, my biggest question is taste and authenticity. Being from New York City constantly surrounded by different races and cultures, finding Great Italian food is never a struggle. However, when traveling to a slightly less diverse city like Salt Lake, it is imperil to find a restaurant that has not only good food but authentic Italian food.
As I researched, I was to lead to searching up “real Italian food in Salt Lake City”. Many options presented themselves like Salt & Olive, Valter’s Osteria, and Sicilia Mia. What instantly grabbed my attention was the cheese wheel I saw the moment I got on Sicilia Mia yelp page. If anybody knows Elisjoe they know Elisjoe loves himself some cheese truly my favorite. This just shows me the importance of marketing your business with appealing illustrations that can draw in the audience to ultimately make the decision to purchase the business product. When it comes to the consumer decision making process, pictures are super important it represents visual evidence that sways the audience to have security in what the business say they offer. Number 2 is reviews this just confirms everything the consumer reads on the menu, the description, and the pictures seen. As consumers you want to re-live the experience others previously had before you. This strongly brings to you a sense of security whether its taste, customer service, pricing and wait time. These are topics I always consider, for example how long the wait for food is big for me because I’m from NYC and time is literally money, GOLD we value every second. Appetizers should be good enough for me to ease down, and the wait time shouldn’t exceed 1 hour. Salt & Olive is a perfect example of what I look for in a restaurant. One customer on yelp said “The atmosphere is very comfortable. Low key, excellent and friendly service. I’m only in town for a few days, but I expect I’ll come for another before leaving town.” Exactly what I’m looking for a customer explaining the friendly service and out of town like me. The relevance to my situation draws me because if she had a great experience not being from Salt Lake City what keeping me from having the same. Now alternatives, Valter’s Osteria this is the perfect alternative throughout all my searches for the best Italian food in Salt Lake City they ranked number 1 in majority of searches, they about 753 reviews yet maintain close to 5 stars, this the way to go. One customer on yelp said, “They are a little pricey but the service, table side and quality of food is totally worth the price you pay.” Coming from a customer who gave a 5 Star review even with the food being a bit pricey, I guess you pay for you get. This just show with everything combined their price didn’t diminish they’re quality or product. Valter’s Osteria is my alternative I certainly hold my budget to high standard don’t want to go overboard. I also understand anything can go wrong at Salt & Olive maybe they get over booked, but Valter’s Osteria will be the plan b even if I pay a couple extra dollar it sure will be worth it.
Overall, consumer decision-making process is a great process that we as customer practice daily yet fail to have a level of consciousness to it. I learned how as customers also identify, analyze, and compare certain choices when choosing a product overall. Why? Because the effect it has on us throughout time, we hate consumers remorse it stinks. I love feeling the satisfaction of making a great purchase whether its pizza or a new car. My preferences compare to others with just the idea of comparing pricing at different places. Many fight to find the best quality but with giving up too much for it.
