Some of the best Italian Restaurants in Salt Lake City are Caffe Molise, Stanza,Stoneground Kitchen and Bartolo’s. These restaurants appeal to me because of how clean and decorated they are. When I go out to eat at restaurants, I look for a nice, fancy-looking restaurant. I am a picky eater. I do not eat Italian food. I have never had Italian food, but if I was to try Italian food, I would look for something that is casual, not too much. I would pick up my food because I would want to sit down and eat and experience the different lifestyle over there. My price threshold would be $50. This is simply because I am trying new food, and if I do not like it, I do not want to waste more than $50 on food. Also, I wouldn’t order a lot of food, I would order something casual. The restaurant I picked was Caffe Molise as a part of the fourth stage of the consumer decision-making process because Caffe Molise had recognition. Caffe Molise is one of the best Italian restaurants in Salt Lake City. This restaurant also has 4.5/5 stars on Google reviews, which means they receive good feedback. Caffe Molise has  information search because this is one of the best restaurants in town, so if you are looking for an Italian restaurant in Salt Lake City, this restaurant will be one of the options. Caffe Molise has evaluated alternatives to fulfill all customers’ needs and wants. Lastly, for purchase, this restaurant has affordable prices for people to come in and eat and enjoy their time being. What this process was like as a consumer who otherwise had no knowledge of the area and/or had not seen targeted ads about the restaurants I am researching in this metropolitan area (Salt Lake City, Utah) was not really beneficial to me because I do not eat Italian food, so I will most likely never come eat here and also I have never been to Salt Lake City, but it was good information and I learned new things. How I started doing research was that I first searched for Italian restaurants in Salt Lake City, and looked for a restaurant that looked the best and most appealing to me. The restaurants that I found that I would ultimately consider are Caffe Molise, Stanza,Stoneground Kitchen and Bartolo’s. My  preferences compare to other consumers because many people are probably just like me, a picky eater, who has never eaten Italian food, researching Italian Restaurants in Salt Lake City.