If I started living in Salt Lake City, Utah I would want to research what types of food and restaurants that are available to me and see if I can satisfy my craving for Italian food. First thing I usually do when I am new to an area is contact family and friends who know the area well. I typically find very good recommendations from acquaintances because we tend to have similar tastes in food because most of the time we spend together is at a restaurant or ordering takeout. After getting the recommendations, next, I will look at my UberEats and Seamless app and search for the top three Italian restaurants based on price, reviews and menu selection. Need recognition will help me narrow my selection process. Assuming I’m alone,  I normally tend to order take out. The buying and research process is exclusively done online. That means I am looking to order casually. I am willing to pick up the food however I would prefer delivery in under an hour and the price has to be reasonable for casual dining. Information searching is a simple enough process for me. I will scan the menu to make sure that there is enough variety, but not too many items because I’m usually skeptical of restaurants with a lengthy menu, fearing that some of the food might suffer in quality. Next I’ll read the ten most recent reviews and their top reviews. Many restaurants have had to change their menu and the ingredients they use because of inflation and high interest rates. Reading reviews gives me a solid idea of how things were a year ago and where they are now in terms of customer satisfaction and food quality. After I rounded up my top 3 Italian restaurants, the next step is value for dollar. I want to be able to have appetizers, main dishes, desserts and snacks for later. Affordability will play an important part. My selection process has led to my decision, picking Siragusa’s Taste of Italy. Great reviews, affordable and they offer Early Bird Specials. I realized my consumer decision-making process is simple and intuitive. Breaking it down helped me observe my sorting process and it usually takes little time once I’ve identified my craving. My preferences compare to other consumers because their decision making process might be similar to mine once broken down. People want things done in a timely manner. And when it comes to food cravings, restaurants have their work cut out for them because their first impression is crucial, and likely the determining factor if someone will be a repeat customer.