Category Archives: Student Work

Week G – Promotion Assignment

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   FOR IMMEDIATE RELEASE: 12/11/2022

Chelisa Ramsahai

MAR 100-B050

1-800- BALL DROP

Balldrop.com

NYC 2023 BALL DROP

It’s that time of the year to come out and celebrate the coming of a new year with friends and family.

 New York City is one of the best places to be to break in the new year’s as it is known for its iconic ball drop event at the famous Times Square. Entry points will be set up at Sixth Avenue and Eighth Avenue between 38th and 56th Streets. It is an event that can be celebrated with friends and family of all ages. This memorable event is one that is free, but it comes down to a first come first serve basis as space is limited, so be there early to save yourself a space to celebrate at this in-demand event.

Everyone that attended this event in the past years described the moment of the ball drop to be magical and memorable and felt as if the confetti falling are shooting stars in which they can make a wish that the new year is prosperous for not only them but for their loved ones. The event is one that is done every year.

About us:

  • Located on the roof of One Times Square building, a ball that is a prominent part of a New Year’s Eve celebration in Times Square is used for commonly referred to as the ball drop event, it is where the ball descends a specially designed flagpole, beginning at 11:59:00 p.m. ET, and resting at midnight to signal the start of the new year.
  • In 1903, The New York Times newspaper was about to open its new headquarters, the city’s second tallest building, in what was then known as Longacre Square. The paper’s owner, Adolph Ochs, decided to commemorate their opening with mid-night fireworks show on the roof of the building on December 31, 1903, and this is when the ball drop was created.

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Week F Assignment

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Chelisa Ramsahai

Week F Assignment

The pitch that resonates most with me is the two-sided coats and blankets from rugged. The products have a warm fur-like material on one side and the other side is made with a material that is waterproof and windproof which is awesome. As someone living in New York, I totally loved this concept as it can work for both summer times when the rain is falling and you are out, or if you’re going on a picnic and the grass is wet. It’s great for the wintertime as it will keep you warm and if it snows it wouldn’t get wet or messy on the waterproof side even if it does all you need to do is simply wipe it off and you’re good to go.

I think the product will prevent the rain and the snow from being an excuse to have an enjoyable moment or having to cancel plans previously made, as we know the weather can sometimes be unpredictable.

Consumers would want this product because not only does it keeps you warm it is so comfortable and it can be used for many things the quality of the blankets is so soft that you will feel as if you are handling a luxurious product and for the cost, but you will also want to have It.

Brand positioning is the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others so by promoting this product people will be more aware of the brand, and hence more people would want to buy the product.

Having a celebrity or an influencer on the packaging I think will make people want to buy the product. Society is all about trends these days and if a famous person or someone with a high social media following uses or promotes something everyone suddenly wants that product or even needs it just to fit In its crazy I know but that’s just how it is.

Keeping the product at an affordable price is also one way of making the product sell more in this case the blankets were set at an affordable price considering the quality of the product, so I feel the price, in this case, was ok. Also comparing the product to other high-end ones that are for hundreds of dollars this one is almost like it but does more since it’s 2 sided and it’s being sold for only a fraction of the high-end blankets that are made with real furs such as mink products.

Overall, I think this product was indeed a good one I love the idea of a blanket that can be used in more than one situation for more than one purpose. The prices are overall affordable with a great profit margin. The packaging can have some improvements but the product itself is designed well and looks great. I think this product will indeed be profitable in the future for this entrepreneur.

Customer Decision Making

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If I started living in Salt Lake City, Utah I would want to research what types of food and restaurants that are available to me and see if I can satisfy my craving for Italian food. First thing I usually do when I am new to an area is contact family and friends who know the area well. I typically find very good recommendations from acquaintances because we tend to have similar tastes in food because most of the time we spend together is at a restaurant or ordering takeout. After getting the recommendations, next, I will look at my UberEats and Seamless app and search for the top three Italian restaurants based on price, reviews and menu selection. Need recognition will help me narrow my selection process. Assuming I’m alone,  I normally tend to order take out. The buying and research process is exclusively done online. That means I am looking to order casually. I am willing to pick up the food however I would prefer delivery in under an hour and the price has to be reasonable for casual dining. Information searching is a simple enough process for me. I will scan the menu to make sure that there is enough variety, but not too many items because I’m usually skeptical of restaurants with a lengthy menu, fearing that some of the food might suffer in quality. Next I’ll read the ten most recent reviews and their top reviews. Many restaurants have had to change their menu and the ingredients they use because of inflation and high interest rates. Reading reviews gives me a solid idea of how things were a year ago and where they are now in terms of customer satisfaction and food quality. After I rounded up my top 3 Italian restaurants, the next step is value for dollar. I want to be able to have appetizers, main dishes, desserts and snacks for later. Affordability will play an important part. My selection process has led to my decision, picking Siragusa’s Taste of Italy. Great reviews, affordable and they offer Early Bird Specials. I realized my consumer decision-making process is simple and intuitive. Breaking it down helped me observe my sorting process and it usually takes little time once I’ve identified my craving. My preferences compare to other consumers because their decision making process might be similar to mine once broken down. People want things done in a timely manner. And when it comes to food cravings, restaurants have their work cut out for them because their first impression is crucial, and likely the determining factor if someone will be a repeat customer.

Leila J Week B Post

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The Company I decided to write about is the shoe company New Balance; it’s a famous sneaker brand that all generations love. And what this organization is doing now concerning corporate social responsibility is that they are close to being a 100 percent environmentally friendly company. By 2025 this Company will eliminate the use and discharge of harsh chemicals and source one hundred percent renewable electricity for owned operations. Another corporate social responsibility this Company is doing is what the product is made from and what it will make of it in the future. By 2022 the New Balance company products will be made with one hundred percent cotton, one hundred percent leather, and fifty percent recycled polyester.
The recommendations I have to create a more ethical, socially responsible, sustainable business is to make businesses have Corporate Social Responsibility of being environmentally conscious, such as lessening our carbon footprint. And Better human rights for labor policies. Plus, companies with inclusion tend to be more respected and superior due to their inclusiveness.
The practices I strongly recommend this organization should pursue are diversity and gender equality for all workers because there are still companies that lack these types of practices. In many other companies, Women are still being paid less than men, and People of the opposite race, white people, are also still being paid less than their counterparts. And this is a corporate social responsibility that needs to be addressed.