I would classify the Jones family’s lifestyle as personal selling, even though they are actors hired by a marketing company to use their “idol star” status to promote and use products, and it’s their job to stimulate town people to go crazy Consumption, especially when Steve shows his neighbors gold jewelry, although it is fake, but in the eyes of others, it will increase the desire to buy, and people will compare their hearts.
There is a website called Xiaohongshu. This kind of post is to take photos and list which high-end skin care products, cosmetics, clothes, and various luxury goods I bought this month. Then while crying about being poor, he said that he was spending too much money, and at the same time explained to the audience how good the things he bought were worth buying. Below the post, there will be a lot of replies from people, saying “I have been planted” and want to buy it, and then a group of people will come out to buy the corresponding product and apply for the post.
The product marketing method in the movie “Jones” is immoral, because they only sell for sales performance, without considering the quality of the product, for example, Mr. Jones, who was a professional golfer, played a beautiful shot “Bird Ball”, but attributed the credit to how high-tech his new club is. “Hidden” marketing turns life into a show, turns reality into virtuality, and uses different methods to set up a trap for consumers.
If I became friends with them first, and then found out their secrets, I would be very disappointed and sad, because once the trust is gone, I can never go back, After all, when I first met them, I was very envious of their lives. I don’t know how other people get rich, but the truth is to get it in a proper way. You have to work hard to make money, and you can’t lie to people for a lifetime.