Author Archives: xue,wang

week H

I would classify the Jones family’s lifestyle as personal selling, even though they are actors hired by a marketing company to use their “idol star” status to promote and use products, and it’s their job to stimulate town people to go crazy Consumption, especially when Steve shows his neighbors gold jewelry, although it is fake, but in the eyes of others, it will increase the desire to buy, and people will compare their hearts.

There is a website called Xiaohongshu. This kind of post is to take photos and list which high-end skin care products, cosmetics, clothes, and various luxury goods I bought this month. Then while crying about being poor, he said that he was spending too much money, and at the same time explained to the audience how good the things he bought were worth buying. Below the post, there will be a lot of replies from people, saying “I have been planted” and want to buy it, and then a group of people will come out to buy the corresponding product and apply for the post.

The product marketing method in the movie “Jones” is immoral, because they only sell for sales performance, without considering the quality of the product, for example, Mr. Jones, who was a professional golfer, played a beautiful shot “Bird Ball”, but attributed the credit to how high-tech his new club is. “Hidden” marketing turns life into a show, turns reality into virtuality, and uses different methods to set up a trap for consumers.

If I became friends with them first, and then found out their secrets, I would be very disappointed and sad, because once the trust is gone, I can never go back, After all, when I first met them, I was very envious of their lives. I don’t know how other people get rich, but the truth is to get it in a proper way. You have to work hard to make money, and you can’t lie to people for a lifetime.

Week D assignment

Because I just moved to Salt Lake City, and if I want to eat Italian food, I will first search for Italian restaurants on yelp or Google, or ask passers-by which Italian restaurants are the most popular nearby.  First of all, I am looking for the best Italian food in Salt Lake on Google. Then there are several popular recommendations, Valter’s Osteria, Osteria Amore, and Caffe Molise. Then the ratings of these three are above 4.5 , and each store has hundreds or more than a thousand people commenting.And these three companies do not have deliver, only dine in and pick up,Then I went to see the special dishes and prices of each store, as well as the photo environment,In the end I chose Osteria Amore.Because the environment makes people feel very comfortable, the more modern style and the reviews are all positive, and the dishes in the photos look delicious. Especially the lights at night and the delicious food will make people feel happy.Then I will choose to eat pasta, dessert and a meat staple, and the per capita price of this restaurant is 70➕. This price is affordable, and I can try some new cuisines. If this restaurant cannot dine in, I will Go to caffe molise, because it is only eight minutes by car, the distance is very close, and the price of caffe molise is affordable, then I packed my luggage and went to the restaurant to eat, because I think there will not be many people around three or four in the afternoon, so Choose to eat at that time then enjoy my dine.In the end, I am satisfied with my choice, because this store is what I searched on the Internet, and the food photos and environment are all I am most satisfied with, and the price is also affordable, try new things, and then discuss with colleagues or others I give feedback about the restaurant/company with questions or problems with the food. Ask the staff to introduce the food method,Since consumer decisions are different for everyone, my preferences may be completely different from someone else’s, leading to different results. Preferences may also vary based on a restaurant’s prices, whether it’s affordable, mid-range or expensive.

 

 

 

 

 

Week F Assignment

Season 14, Episode 5 of Shark Tank follows aspiring entrepreneurs presenting various business ideas to tycoons (called “Sharks”) in the hopes that their ideas will get investment. Every week, ambitious entrepreneurs pitch their breakthrough business concepts to ruthless investors in an effort to convince them to invest in the concept.

 

What impressed me the most was Tracy Slocum’s speech, because her clothes were waterproof and windproof on one side and faux fur on the other. This is very durable, and can redefine luxury. The selling price of a piece of clothing is 220-290. But the production cost is only 36-40dollars, and the profit margin is about 70%. However, according to last year’s income report, Last year’s sales were 1197 million, but the net profit was 32,000. In conclusion, I found that spending 18,000 at the exhibition is more profitable than traveling to various cities.In the end there are two more people who can help tracy with finances and sales and marketing, investing 200,000 gives them a 25% return rate.

 

What gap does this product fill? Because I never thought that artificial leather can be combined with practical waterproof and windproof clothes, because these two items are actually not related. This is a combination of new thinking, so I think this is very marketable , although not many people know about it now, it needs to be slowly promoted.

 

What process does this product make easier? Tracy is right about how to find merchants to promote the clothes more effectively. If you bring clothes to small merchants in every city, why not go to a clothing fair or Participate in Shark Tank, because more people can understand her new ideas, or open a small shop on the Internet first, with photos of the clothes, and highlight the characteristics of the clothes, and then live broadcast on tiktok to bring the goods and do retail .

 

Why should consumers not only want this product but feel that they NEED it?If you go out to sea, you can wear the fur side if you take beautiful photos. If you encounter big waves, you can wear the waterproof and windproof side. In other words, if the winter in New York is very cold, we can wear fur, which will keep you warm and Beautiful, but bad weather if the weather suddenly cools down and rains and snows. You can wear the waterproof and windproof side, whether the inside is furry or warm, and the outer layer will not be watered.

 

I think the target audience of this product is from children to older people. The price so far is 220-290 clothes and backpacks that can be consumed in daily life. I think we can design more different styles and artificial clothes in the future. The material of hair, and then go to the trade fair, share it on the tiktok network, which can attract many consumer groups from different industries.

Week G assignment

Week G assignment

 

 

Save the Children was the first global movement for children, boldly declaring that children have rights.

 

Today, we champion the rights of the world’s 2.3 billion children.

Believe it or not, in 1919, when Eglantyne Jebb founded Save the Children, her conviction that children have the right to grow up healthy, educated and safe was not a mainstream idea.

Much has changed since then. The UN Convention on the Rights of the Child, based on our founder’s declaration, is now the most universally accepted human rights treaty in history. And, through our work in the United States and around the world, we’ve changed the lives of over 1 billion children.

We work in over 100 countries, doing whatever it takes — every day and in times of crisis — to give children a healthy start in life, the opportunity to learn and protection from harm.

Thanks to our supporters, we achieve tremendous results for children. In 2021 alone, we reached more than 183 million children, including 837,000 here in America.

As the world’s leading expert on childhood, we believe that every child deserves a future. This belief is at the heart of everything we do. We know you share it, too.

We work in the hardest-to-reach places, where it’s toughest to be a child.

 

 

 

When you give to Save the Children, 85% of every dollar goes straight to our mission to provide lifesaving relief to children.

$50 can provide enough food to keep 3 children from going hungry for a month

$150 can wrap 30 warm, cozy blankets around children affected by conflict

$300 can provide 150 face masks to refugee health workers on the front lines

With your support, we can continue our work to keep children in the U.S. and around the world healthy, educated and safe.

 

 

 

 

We are global leaders in child  health, education and protection.

We have a proven track record of using donations efficiently and effectively to change children’s lives.

We’re transforming the way emergency care is delivered, putting world-class health professionals to work for children in crisis anywhere in the world within 72 hours. We champion gender equality, recently earning the first nonprofit Gender Fair certification. We work in the United States, helping more children get ready for kindergarten than any other nonprofit and as the national leader in protecting children in emergencies.

 

 

 

We work in the hardest-to-reach places, where it’s toughest to be a child.

 

The scale of crisis in the world has increased exponentially in recent years. There are more children living in conflict and war zones now than at any time in the past 20 years, as well as more child refugees. Natural disasters are not only more frequent, but more severe. As always, children in crisis are among the most vulnerable.

 

In particular, the more than 12 million refugee boys and girls now face a triple jeopardy. Not only have they lost their homes and lost their education, they now face the additional impact of COVID-19 on their futures.

As the world leader in protecting children from the physical and emotional wounds of war, Save the Children been a lifeline for families fleeing violence in Syria, Venezuela, Myanmar and dozens of other crises around the world.

And as the largest aid organization in Yemen, we helped 1.7 million children, supported 88 health facilities and 23 hospitals just last year.

A child’s right to an education does not end in times of emergency. That’s why we’re focused on return to education, helping more children in crisis recover and return to learning than any other global humanitarian organization.

Dyson

I will gain an in-depth look at Dyson and their principles of social responsibility and ethical business. James Dyson is recognized as the world’s most creative entrepreneur and businessman, and an icon in high-end engineering and design. He has been innovating products since he was 23 years old. A leader who can continue to inspire innovation must have a firm belief in innovation.

Grasping innovation from the blank spot in the market Dyson has long determined that his goal is to develop products that are both trendy and in line with market demand, and completely improve the existing products on the market. He’s focused on redesigning everyday products that manufacturers have neglected to improve and that have afflicted users, especially household appliances that have a broad potential user base. He was never afraid to take risks. Dyson is well aware that innovation entails taking risks. He was never afraid to do unusual things. He deeply understands that the value of failure lies in learning from failure. He relentlessly pursued improvements to the product, constantly introducing more advanced versions. You must have heard the story of Sir James Dyson, who nearly went bankrupt in five years, and finally invented the world’s first bagless vacuum cleaner after trying 5,127 prototypes. Since then, the Dyson business has grown bigger and bigger, and its product categories have expanded from the original vacuum cleaner to bladeless fans, hand dryers, washing machines and, more recently, the successful hair dryer dysonsupersonic. For decades he has focused on revolutionizing household appliances and profoundly changing the market. His most famous product is the bagless vacuum cleaner, which has long become a legend in the business world.

Full control of the production process. For leaders to encourage innovation, they must make the work environment and operating mechanisms serve to stimulate creativity. In research, design and development, Dyson always makes decisions based on stimulating the creativity of designers, engineers and scientists. He champions good ideas and motivates researchers to think outside the box. During the research and design stages of new products, Dyson is always committed to creating the right environment to inspire innovation. He uses the experiences he has learned as a student to create a college campus-like environment. This model has been used as an example by today’s digital technology companies. Dyson said, “Everything, including the labs, is open. Everyone knows what everyone else is doing, resulting in a lot of creative interaction and inspiration. The values ​​of the business and Dyson’s own philosophy are Consistent: Don’t imitate others, don’t be afraid to be different, have the courage to doubt everything. This is a theme that runs through the Dyson business.

Because I have Dyson’s hair dryers, vacuum cleaners and energy-saving lamps in my house, I agree with his products and design concepts, that is, to challenge myself bravely and create new products for us to use.Then I hope to create products that save resources.

xue,wang

Hello everyone, my name is xue, wang, and I have been taking classes at bmcc for a year. My major is business administration. Then I like watching movies. Then I came to the United States before the epidemic, and I grew up in China. My BMCC email is: xue.wang001@stu.bmcc.cuny.edu