Author Archives: Saleema Haniff

The Joneses Family

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Personal Selling entails marketing a product that you have face-to-face with a consumer. In the Joneses, they have portrayed the use of Personal Selling. It might not be the ideal method that we know but essentially, they were doing the same thing. They marketed the products they wanted to sell by portraying a lifestyle that used each product. They met with people in person and spoke about the products.

I see some similarities between Jones’s tactics and the brands I use today. An example would include the Kardashians, they are paid to market products because they are famous and portray a “rich happy family” lifestyle. There is no guarantee that the products they use are good, but people will want to buy the products because of their lifestyle. They do the same as the Joneses, which would include hosting social events wearing and using the brands they like, and portraying a family lifestyle that’s always happy.  They are using the tactic of self-marketing a happy lifestyle. Who does not want to be happy? And therefore, these products would seem to contribute to their happiness, which would make people want to purchase them.

The way products were marketed was certainly unethical because it was based on a lie. The family was not real, and neither was their opinion of the products they were using. There is no real certainty that the products are true to their purpose. However, it was portrayed so based on a misconception.

If I were a friend of the Jones family, I would feel betrayed and also foolish to simply believe that happiness is based on a lifestyle and the products they were selling. I would also feel disappointed in myself for believing a lie and not researching the products myself.

Week G Assignment

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ACHIEVE

FOR IMMEDIATE RELEASE: 12/11/2022
Mary Singh
Achieve
+592 699-9109
Achieve@gmail.com

Achieve Fundraiser For Orphan Children Living With Cancer

Georgetown, Guyana: Achieve is a Non-Profit Organisation aimed at helping orphaned children. After their launch, two years ago, they have widened their view on more areas the children need help with. Their main focus was to provide meals for orphaned children. Now, they provide professional therapy, dental and eye care, tutoring, cooking classes, and any medical assistance. Recently, at Shaheed’s Boys Home, they discovered a 13-year-old boy who is facing cancer and needs financial assistance to receive chemotherapy.

The Founder, Mary Singh, stated “We are kindly seeking funds to help an orphaned child who is in dire need of chemotherapy. He is already facing so many challenges. Any amount can help to try to restore some hope to his life. Donations can be dropped off at our office. Together we can make a difference in the lives of orphaned children, even if it takes one child at a time”

Achieve is dedicated to raising awareness about the different challenges children living in orphanages face. They hope to positively change the lives of these children but can only do this with your help. Over the past two years, they have helped hundreds of children facing different illnesses. They have also sponsored children to attend college, help assist those who need eye or dental care, provide tutoring to children who are writing examinations, and hosted cooking classes. They were able to do this through fundraiser events and raising donations.

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Week F Assignment

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Week F assignment

Shark Tank is a well-known entrepreneur television platform where people can pitch potential business ideas to successful business owners called “the sharks”. In episode 14 season 5, I heard a few interesting ideas, however, what resonated with me the most was the Marker Parker.
At first, I was confused at Little Bee and Big Bee’s entrance, I wasn’t sure where they were going with their product. They purposely made a mess which clearly also confused the Sharks. This turned out to be a clever move as they got to showcase the purpose of their product.
As a babysitter myself I can understand the need for this product. I babysit a 3-year-old and an 8-year-old and it’s my constant duty to keep them occupied, hence they would spend hours drawing and coloring which would include the use of markers. Almost every time the markers are used, I must spend time looking for the caps or the marker. We would often have to get new ones due to this because they would dry out or I would have to clean marker stains from the carpet. Today this would also be useful for whiteboards since they are also dry-erase markers that are used in professional settings.
This product can be used at home, schools, and eventually offices with whiteboards. This can teach children responsibility while making it fun to tidy up. I think it would also be beneficial if this is introduced to whiteboards to help teachers and working persons who are presenting an idea, to quickly use the markers, especially if it requires them to switch colors. Sometimes teachers and other adults who use whiteboards forget to cover the marker too. So, this is an easy time-saving product and helps to reduce waste when we forget to cover the marker.
I think that this product can be successful if the price was a bit lower. Markers are cheap and people who are buying them do not expect to spend much more than they already are. Some may look at the price and reason that they can get 2 or 3 packs of markers for the price. I also think that they should cater more marker caps because some packets of markers come with a wider variety of colors than others. Colorful marker caps can also attract kids more to the product rather than one color of yellow. In addition, they should make the caps able to stick on the wall so that the Marker Parker itself doesn’t get misplaced.
This product can be marketed easily by sponsoring a few schools with free Marker Parkers. This way the children can tell their parents who can buy for their use at home. Teachers can eventually buy their whiteboards and so on.
Overall, I think that it is a very innovative product, especially coming from a six-year-old, Marlo. Eventually, with a few tweaks, this product can be sold in many big stores in my view.

Weed D Assignment

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If I were to move to Salt Lake City and one day, I am craving Italian food, I would first use google to my advantage and do some research. I would have already recognised my need by craving a specific kind of food. My next step would be information research. In modern day, we are fortunate enough to be able to google almost anything. I would do my research to find out the best restaurant to suit my need. To find this out I would ask myself the following questions, which Italian restaurant has a good rating? which Italian restaurant is not too expensive? which Italian restaurant is closest? And do they do delivery?
My next step would be to choose and evaluate my options after doing my research. The first restaurant that captured my eye was Caffe Molise. This is so because it was the first restaurant that came up on google. Their food looked good from the photos on their website home page, however, there were very few photos of the food and the menu did not have pictures. Additionally, they do not offer delivery. I can use an alternative source for delivery such as uber eats. However, it is quite pricey, sometimes your orders are not correct , your food can come cold and take a long time if the driver has several deliveries from different restaurants. That option lost my interest right away since I do enjoy the comfort of my home while enjoying a good meal. The second option that caught my eye was Café Trio. This was because they had a brunch menu which the first restaurant did not have. Most appealing was their prices. It was cheaper compared to most other Italian restaurants. However, from my research on google, they do not offer delivery. Lastly, their rating was lower compared to most, it was 4.3 while most other restaurants were at least 4.5 and up.
Eventually, I decided to choose Stone Ground Italian Kitchen. This restaurant captured my choice because they offer takeout on their website. Secondly, their rating is 4.5 with professional photos taken that make the food look absolutely delicious and well presented. Thirdly, are their prices. Not only do their food look appetizing, but it is also affordable compared to a few others. Fourthly, they offer a dine in experience with a lay back, rustic atmosphere. You can dress casually or you can dress formal if you’d like. I like that option because I don’t always feel like dressing up but sometimes, I do feel like going out. Therefore, whether I choose to drive, walk or take a cab there I know I will feel comfortable. Also, if I do not feel like going out, I can use their delivery service.
Our post-purchase evaluation is the last stage in our decision-making process. I do not usually leave a review on websites. I think I have under looked the importance of doing so since consumers reviews can help to make restaurants do better by improving in ways they would not otherwise know if not for our feedback. I have now learnt the importance of this through the decision-making process. Our good reviews are just as important as the bad ones which we are quicker to make because it can also help businesses gain more customers.
My preference may be different from some because I normally look for the restaurant with not the cheapest food nor the most expensive food. I like to purchase food that are affordable but tasty. Some people prefer a fancy restaurant with beautiful décor and ambiance but do not put that much importance on the taste of the food. Their focus may be to have a nice atmosphere for a night or day, regardless of the price. Some may prefer both , great food and great ambiance regardless of how expensive it may be. Their main focus are good drinks , atmosphere and entertainment that may be offered for the price. This is also because a restaurant may be famous for other things but people may think they are the best so they continue to purchase their food. Some believe that because a restaurant may be expensive their food has to be the best. On the other hand, I favour a tasty meal at an affordable price with a simple, relaxed and comfortable atmosphere. One where I can visit at any time of the day for dine in , takeout or have delivery. I do not like paying a lot of money for food that does not taste good or is not worth the price.

Saleema Haniff- Week B Post

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M.A.C Cosmetics

While I believe that the best beauty a woman can wear is her strong, kind, and fearless personality, I do also love good makeup. The first makeup I ever wore was M.A.C powder. Ten years later and it’s still my favorite powder. It has caused me to also fall in love with other M.A.C products such as their lipsticks. MAC cosmetics is an acronym for Makeup Art Cosmetics which was founded in Toronto in 1984 by Frank Toskan and Frank Angelo. In 1996, M.A.C opened its headquarters in New York after becoming a subsidiary of Estee Lauder. Mac is now famous worldwide for not only the quality of its products but also for its beliefs which is stated in one of its slogans, “Since 1984, M.A.C cosmetics has established itself as the ultimate color authority with artistry at our roots, inclusion, and diversity at our core, and a commitment to conscious beauty and social responsibility at the top of our minds. With products sold in over 120 countries, it’s no wonder why makeup lovers always return Back-to-M.A.C”

Another famous slogan of theirs is, “All Ages, All Races, All Genders”. Their purpose goes beyond the products that they sell to the communities they serve and the planet we live on. They are ambitious about creating an impact, promoting acceptance, and inspiring change towards a better future. They have proven this by showing great philanthropy through the sales of their products. One such example is the sale of their VIVA GLAM Lipstick. The total cost of the lipstick when purchased ($19 dollars), will be donated to support women and girls, the LGBTQIA+ community, and people living with or affected by HIV/AIDS. They have already raised $500,000,000 and counting from global sales. They have also donated over $20 million to programs in 57 countries, including South Africa, the Caribbean, and the United States. M.A.C’s non-profit AIDS fund program has now fallen into the third largest corporate donor to AIDS-related causes and is funded entirely by the sales of M.A.C’s Viva Glam lip products.

Viva Glam uses celebrity faces based on their ties to the cause. Since popular Baywatch star actress, Pamela Anderson, opened up publicly about hepatitis, their sales from VIVA Glam have had the biggest success. She said “I have hepatitis. No one should be ashamed of getting an illness” The company has given over $128 million to various STD-related projects, including $4.5 million for a prevention and treatment initiative in the Caribbean. The commitment to the cause keeps the company’s customers coming back for more MAC products and their employees from leaving the company. This is also a great strategy through a good cause to gain frequent customers and motivate employees to work.

M.A.C has also pledged to do good for our planet by continuing to improve the sustainability of its packaging. They are doing so through their program called Back-To-M.A.C. This program is dedicated to reducing the environmental impact of their packaging by helping to reduce the amount of plastic in landfills. Upon returning six empty M.A.C makeup containers to a participating M.A.C counter or sending via mail, consumers can choose a standard M.A.C lipstick of their choosing as a thank you. This way the company can be able to reuse containers rather than have them go to waste.

Ethics are the moral principle or values that govern the conduct of an individual or a group. They are the rules and guidelines coupled with customs, principles, and traditions that guide a person or group to make the right decisions. M.A.C cosmetics has displayed ethics through various guidelines that they follow. They have proven their position on corporate and social responsibility by making sure their products are not tested on animals and ensuring that the packaging of their products is recyclable and mainly made from glass.

Ingredients used in M.A.C cosmetics undergo rigorous review to ensure that it is safe for customers. Not only are the ingredients safe but M.A.C is also transparent about the ingredients that are not included in their products. Some of these ingredients include Phthalates, Parabens, and more. This way the customers know for sure that their safety is important to MAC and will encourage them to continue to purchase their products.

M.A.C has proven that they are strong believers against cruelty and are big on treating their employees well. They also have high expectations which they make clear to their suppliers. “Our suppliers must comply with our Supplier Code of Conduct. The Code outlines our expectations on quality, health and safety, environment, labor conditions and human rights including our zero-tolerance policy regarding prisoners, slave labor and human trafficking.” They also have an ongoing audit process that includes the independent third-party assessment.

M.A.C is also strong in its beliefs towards racial equality. They believe in creating an equitable playing field for all races. Starting with their employees, the communities they live and work in, and through their makeup. They have created makeup shades for all skin tones, and they continue to work towards creating more varieties for people to choose from by partnering with creators from all races.

M.A.C talks about ethics and has defined it in many ways, they have fully shown social responsibility which is why many persons will continue to be a customer at M.A.C cosmetics.

However, just like every business, there is always space for growth and development. Finding the right shade of foundation and powder to match your skin is a task. You must know what your skin’s undertone color is to ensure you find the right color. The regular customer will not know this therefore picking out a shade online may be difficult. This causes a lot of people to guess and eventually lose interest in the product. Fenty beauty allows persons to arrange a virtual meeting on their website to speak to one of their representatives, who will guide you in finding the right shade. M.A.C does not have this option. Instead, they have pictures of the different shades of colors you must look at to choose from. This may not be accurate because the way a picture looks may not be the identical color of the actual shade. The time and process to guess what shade suits you which can end up being costly and inaccurate can discourage people from purchasing that product. They will eventually choose a product that is easier to purchase, especially those who may not have a store nearby and are purchasing online. I recommend that M.A.C start a similar process to help their customers or develop another strategy such as a video tutorial that shows various skin tones matched with different shades, in sunlight and at other times of the day. This may project a more realistic image of what the colour may look like on your skin.