Author Archives: Nabeel

The Joneses

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Would you categorize the way the Jones family lives as personal selling? Why or why not?

In the movie The Jones I believe that it would be categorized as personal selling. They were trying to sell directly to consumers. They would be personally selling so that they can market their products and show how good it is. And so that it can make people attract what they got going on and make them buy their products.

 

What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

The similarity between the sales of the Joneses family and other brands is that they would be advertising to their neighbors trying to interest them in the product. And try to peer pressure and show them how good the product is, basically force them to buy their products.

 

Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

I think the way products are marketed in this movie is unethical. They basically had to lie to people and were trying to be a perfect family. The way they were marketing seems like they were just trying to sell the products and get people to be like them. They did not even know if the product was good or not. They were just marketing and peer pressuring people to buy their products. 

 

How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

If I was friends with someone in the Jones family before I knew their secret I would think or assume that they are great people. I would also be wondering how they can afford their products. Afterwards I would not even want to be friends with them anymore, even trust them anymore. I would feel hurt and upset because they had to lie to people to buy their products. Other people would think that it is bad for business and I would feel very different about them after and think they are actually not great people.

Product Concepts

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Throughout this episode what stood out to me the most was, big bee little bee products which include the marker parker. The little girl started to make a mess on purpose which confused the shark tank but she was trying to show the message of the product. When you make a mess and you’re all done the fun stops there is papers and missing caps a mess everywhere. If you lose the caps then the markers will get all dried up which will have the teachers stressed because at the end of the day they need them. So they would have to take time out of their day just to go buy more. When the students could have been more careful and organized. And that’s why they invented this product called The Marker Parker. The Marker Parked can be very helpful and make things much easier for students as well as teachers. The way it works is it can grip your marker caps tight, and so all you have to remove is the drawing part. When you are done with it you just put it back. It is a squishy texture which makes it easy for kids to grip and the playful design motivates them to put their markers back so that the markers will not be rolling around the floor and caps not being lost, and having dried markers. When the old marker runs out of ink the grown up just twits out the cap and replaces a new one back. This product can help from making a huge mess and having grown ups stressed, and it can help kids be more organized and make them learn to have more responsibility.

Consumer Decision Making

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If I was to move out to Salt Lake City and was looking for an Italian restaurant I would go on google and search up Italian restaurants near me. I would look for a fancy Italian restaurant since I am new to the city. Once I get used to the place I would go for casual food and once in a while I would pick fancy food. The first thing I would do is go through the restaurants to see which one has the best rating and reviews. I would then start looking at pictures of the food and see what looks good to me. I also have to see how the customer service is at the restaurant I go to because sometimes restaurants have bad customer service and have to wait a long time to get your food. However, personally I would go pick up my food. I would not want to do delivery and have someone bring my food. Even though I tried it many times, I did not like it. Sometimes they can mess up your order and give you something you did not ask for and by the time you get your food it will be cold. The restaurant I chose that caught my eyes is Osteria Amore. This restaurant has a rating of 4.6. This has caught my eyes because I looked at the photos of the food on their website and it looks amazing. They have different varieties of pasta and pizza. Some of the food on the menu can be a bit pricey but I believe the food will be amazing from the photos I have seen on their website. The restaurant looks nice and organized from the inside and outside. You can either eat inside or outside. They have tables set up outside so that people can eat outside if they like. Another thing that I liked about this restaurant is you can do curbside pickup. Curbside pickup is where you can place an order online and drive to the restaurant and wait near the entrance in your car so you do not have to get out. And when the food is ready a store associate will bring the order to them. I would not go to this restaurant daily since it is pricey. I would go once in a while like if you go out with friends or with family members. My preference would be different from other customers because I do not eat out that much. I don’t like to pay for expensive food unless it is for special occasions like going out with family or friends. I do not like eating that much fast food restaurants or Italian foods because eating out is not healthy for you. I mainly like eating home cooked food because it is better and healthier.  

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Nabeel Mohammad 

 

The company I chose is Nike. Nike was founded in 1964 and its original name was Blue Ribbon Sports. The company became Nike in 1971 and became popular in that year. They sponsor athletes and sports teams all around the world. It is one of the largest companies that a lot of people wear today. It makes footwear, clothes, accessories, etc.. In 2021 the company announced to sell refurbished sneakers at a lower price. Nike uses some, but not all eco-friendly materials that includes recycled cotton and polyester. Also has water reduction in their supply chain. 

Nike will only improve its sustainable practices with the goal of decreasing their carbon footprint by 2025. Additionally, Nike wants to eliminate hazardous chemicals by 2025. Nike’s social responsibility is to provide a healthy and tolerant work environment for all their employees. They have created a Nike foundation that gives back to the community in order to inspire global development and growth. Their corporate governance consider the company’s commitment to track the policy and decision making both at the executive and directors level. Nike helps fight hunger by sponsoring more than 190 families. With the company’s food service department they have donated 1.2 tons of food to Oregon Food Bank’s homeless programs.

 

Nike has many factories all around the world. They have about 600 factories located in 46 countries. Nike offers employees work 8-9 hours and get two 15 minute breaks and 1 hour long lunch break. Employees get paid $15 an hour at a starting wage. They get paid time off and discounts. Nike aims to provide safe and healthy workplaces, over 10,000 employees are happy.

A Lot of warehouses do not have air conditioning. I would suggest that they need to provide employees with a healthy environment so they can work comfortably.

Nabeel Mohammad

Hi my name is Nabeel Mohammad. Currently my major is liberal arts but I plan to change to finance. My hobbies are playing basketball, video games, and I have a passion for cars. My BMCC email is: nabeel.mohammad001@stu.bmcc.cuny.edu