While watching the film “The Joneses” for this weeks homework, It was interesting to reflect on what tactics the family used for their personal gain as well as what they considered professional. When it comes to personal selling, I would say the Joneses we’re capable of doing so, but in a manipulative way. Since they are involved in sleuth marketing, part of their jobs have been to go undercover and sneakily find a way to push product without making it seem intentional. The family dilutes themselves into the community effectively, to display and recommend products.
Similar connections I can make between the Joneses sale tactics and other big name brands in the real world would be product placement and in a way “Influencing”. In todays world, It’s common to see ads of certain brands being used in social media and tv shows. For example, Kate pushing beauty products. It’s like when we watch a tv show and see a certain product very blatantly being shown. It targets its consumer audience through what they are attracted by. The same can go for influencers, Which have left a big impression on social media. The way Kate wears certain clothing that is sought after by other women has the same affect as an influencer with a large following being shown in clothing that others will want to buy.
Truthfully when it comes to being ethical, I would not say the Joneses are particularly the most ethical, but their methods are “ethical” to them. They saw a positive benefit form the way they approached their business, but its not ethical in the sense that it was very truthful. What they were doing involved a lot of lying to get to a place where they wanted to be pushing the products they wanted. If I were friends with the Joneses family, I would of preferred to know their secrets sooner than later because of their somewhat smart way of thinking, but also they were very dishonest. As a friend I would not find them to appealing to later learn that a lot of what they were doing was in secret. It’s betrayal but business to them.
Author Archives: Besnik Shakiri
WEEK G- Promotion
APPLE NEW PRODUCT LAUNCH PRESS RELEASE
Apple
California
12/10/2022
Apple to release new IPhone & Switch to USB-C
New Apple News come from EU’s new guidelines to have all mobile phones switch to USB-C type ports, Including IPhone.
Global Release
As it is well known, Apple launches its new iPhone series roughly around the same time every year. During each apple press event unveiling the future of the companies releases, Apple strives to be as informative as possible with the latest updates it can provide to all its users and fans.
As it has become known, the European Union has expressed by late 2024 all mobile phones by law have to have a USB-C charging port going forward. Apple is proud to announce that within the next year, we will be complying on this new law and make the earliest shift possible to USB-C charging ports on all apple devices. Apple strives for excellence and satisfaction amongst its loyal customers, and this this is a huge breakthrough in modern technology and manufacturing.
Along with the news of Apple striving to adapt to changes in technology, Our company also holds high regards in the unveiling of the new Iphone 15, to be released by mid to late 2023. As always, the new Iphone has modern updates in regard to quality, storage and functionality. We look forward to providing more updates closer to our date of release in 2023.
Media Contact:
Besnik Shakiri
PR Representative
B123@apple.com
(223) 345-0909
Week F- Product concepts
For week F, we watched the following episode of shark tank where a handful of business entrepreneurs pitch their ideas to the sharks and see what sticks given the opinions these high profile judges give. Throughout this episode, there were many interesting and creative products being pitched. I put myself in the typical consumers shoes, and asked myself what stuck out to me the most and why. My personal favorite was the brand “pretty rugged” which is a lifestyle brand. The creator Tracy Slocum expressed the inspiration for her brand being durable, affordable luxury for life. I liked the pitch about the blankets that were faux fur as well as waterproof on another side. The gap these products being pitched would fill would be for travel, and people who enjoy the outdoors. The brand conveys itself and practical and affordable buy has a luxury and quality aspect to it that may attract long time costumers. The amazing thing about the blankets and what is a great selling proof is that one side is waterproof, making it perfect for camping and travel under harsh weather conditions. I really enjoy the practicality of the product as well as its appealing design and aesthetic, and I think other customers would feel the same as this product is a great necessity. This product and brand can best be positioned with its branding and it works in the sense that it is affordable and can feel luxurious.
Consumer Decision Making- Week D
Besnik Shakiri
MAR 100
Fall 2022
Week D
In the scenario that I have moved to Salt Lake city and am craving Italian takeout, I would first highly consider the decision making process in which I would find a satisfying option as a customer. As a customer firstly I would consider what is the atmosphere or aesthetic of the food I am looking for. For me personally, Since I am looking to order takeout, I would be more interested in doing my research of food quality and timely delivery to meet my satisfactions and possibly become a regular customer of the establishment. However, If I were looking to have a sit-down dining experience, I would be more interested in the restaurants services it has to offer as well as what king of seating they would have and if it would be a right fit for me. As I am new to the area, the first thing I would do is open google and look up Italian restaurants near me. This would be my most logical choice, as I have no prior knowledge as to what my options are. I would compile a list that seems most appealing to be and look at each restaurants price points that fit into my budget. If I were to use a food delivery app, I would take into consideration delivery fees and estimated time of arrival for deliveries. As someone who prefers to not do a pick-up order, I would keep in mind distance as I do not want to wait too long either. To further gain knowledge of what I would be interested in purchasing, I would look at customer reviews and see how satisfied other customers are with the establishments. I feel that shared reviews are an important part of making a decision as you can have an understanding of other viewpoints and agree or disagree as to what fits your needs. After doing a bit of research and coming upon a few options, the restaurant I’ve decided to place my order from would be Osteria Amor. I’ve chosen osteria Amore because they advertise themselves as a modern Italian eatery and their menu seems vast enough for me to be interested in ordering more than once in the future. Geographically, they are not too far from my home so I am confident that I will have my delivery done in a timely manner. I also enjoyed the aesthetic of the restaurant and based off of others reviews, I would be interested in visiting for a dine in experience in the near future. However if I am not satisfied with their services, I would be interested in other restaurants I have now kept tabs on as they have appealed to me as well. I ultimately am satisfied with my choice, but it’s always important to keep into consideration the process I had gone through to make s decision I would be happy with. It is also important to consider others taste may vary and that there are different needs to be met by different customers.
Week B – Ethics
Besnik Shakiri
MAR 100
Fall 2022
Today, I will get into the company Starbucks, and their social responsibility and ethical business principles. Firstly, what is Starbucks? Starbucks is an international corporation business chain, founded in the United States. Headquarters are located in Seattle, Washington, Where the company originated. Starbucks is known and admired for their craftsmanship in Coffee and beverages, that is why they are still a very relevant company since their small beginnings. There is a demand for quality coffee and they do their best to reach their consumers needs. For their ethical sourcing of manufactured goods, Starbucks has a requirement of suppliers of manufactured goods to comply on all health codes, laws, environment regulations and discrimination laws in each of their places of business. They as a company require suppliers to communicate with employees to uphold these standards. Starbucks has a zero tolerance for child labor as well as prison labor. It is important to them to be ethically sourcing their goods and having ethical labor be a strong support system of the company itself. Through time Starbucks has been target for not keeping their word that they don’t use child labor to gather their coffee. In a British documentary that focused on child labor in coffee farms, Starbucks was called out as one of the many companies using this unfair labor as part of their practice. Since these allegations had arisen, Starbucks has released several official statements that these speculations were simply horrific and untrue, and that child labor is not a part of the ethics of the company. They have a history of fair-trade production as well as supporting coffee farms in Guatemala for sustainable farming of coffee beans. They have made several commitments to ensure these practices stay safe and of regulation on these farms and continue to provide support to farmers in association with fair trade practices. Starbucks also has an ethical sourcing program, with scrutiny for continual improvement, as part of their practice and efforts to further continue ethical sourcing of product. The program C.A.F.E. that Starbucks is affiliated with has a zero tolerance against child labor and takes action to protect these practices at all cost.
As far as sustainability and social impact on the environment, Starbucks continues to stride for transparency with their practices and remain as sustainable as possible, always looking for room to improve. As an effort to cut down on the production of single use plastic and waste that ends up in landfills, The company has nixed the use of plastic straws for more sustainable options, as well as using recyclable materials in their cups and packaging to decrease their environmental footprint. After looking into the company more and it’s goals, I strongly agree with most of the things that they are doing to ensure their practices. I highly agree with the idea of zero plastic waste and the elimination of it. I would suggest to Starbucks to further continue their efforts to eliminate plastic in their cups and packaging and alternate to using recycled materials to further help retain sustainability and have a smaller impact of production on the environment.

Besnik Shakiri
Hello, My name is Besnik Shakiri and I also go by Nick. I am looking forward to getting into detail of the course this semester. My major is Business Management, and in my free time I enjoy writing as a creative outlet. My BMCC email is: besnik.shakiri001@stu.bmcc.cuny.edu