Author Archives: Amit Roy

The Joneses Assignment

1. The Jones family in the film could be considered as practicing personal selling because they build relationships with their neighbors and friends in order to sell the products they promote. They use their charm and charisma to persuade people to buy the products, and they seem to tailor their sales pitch to the specific interests and needs of each individual.

2. There are similarities between the sales tactics employed by the Jones family and the marketing tactics used by some popular brands. For example, both use persuasive language and emotional appeals to entice consumers to buy their products. They also focus on building relationships with customers and creating a sense of exclusivity or scarcity to increase demand.

3. Based on what was depicted in the film, it seems that the way products are marketed is not entirely ethical. The Jones family uses deceptive tactics, such as lying about their true identities and hiding their true motivations, to sell products. They also manipulate the emotions and desires of their customers in order to get them to buy more products than they may actually need or want.

4. If I were friends with someone in the Jones family before finding out their secret, I would feel betrayed and deceived by their actions. I would likely feel angry and frustrated that I had been manipulated and used as a means to an end. After finding out their secret, I would question whether our friendship was genuine or if it was solely based on their desire to sell products to me.

Promotion Assignment

For Immediate release 12/11/2022

Amit Roy
H&M

Ideas that can turn the fashion industry planet positive

The world’s largest innovation challenge to transform the fashion and textile industry is now open for applications. we are calling innovators and entrepreneurs to apply for the GCA 2023. Five winners share a grant of 1 million euro, provided by the H&M Foundation, and get access to our one-year long GCA Impact Accelerator. We are sharing this news so that you can win this competition and be a part of us in the future and we are eagerly waiting for your responses and for views on this project.

The winners can collaborate with whomever they want, and the aim is to find innovations that allow major change for the entire industry. For GCA 2023, we are updating our scope to cover more ground, raise the bar on innovation and help shift the industry into a planet positive one. The winning innovations or solutions should fall into one of three categories.
Regenerate- Solutions towards positive effects
Repurpose- Solutions towards circularity
Reimagine- Solutions we have not even thought of yet

A panel of experts will select five winners who get to share a 1 million euro grant and get access to our one-year long GCA Impact Accelerator program, which includes invaluable coaching and support from the H&M Foundation and our partners Accenture, KTH Royal Institute of Technology and The Mills Fabrica. The program is tailored to support each team in developing and scaling their innovation for impact. The application period runs from 20 October 2022 to 28 December 2022 and the winners will be announced in June 2023. We hope that you will join with us and we are very excited and eagerly waiting for you to come and work with us.

For more information or scheduling interviews please contact:
Amit Roy
Media Relations Responsible, H&M Foundation
Mobile +1(123)-456-7890
E-mail: amitroy@hmfoundation.com

Product Concept

The pitch that I like the most is the Pretty Rugged I like how she used her grandfather idea to run and make the business, that was making a lot of money and receiving orders as they were participating in trade shows that’s where they generate most of their money from and they were making good money but they lack a lot of financial problems like how to save money and how to get the money as their net profit were less and but they were making good sales as they were putting most of the sales on the trade shows and the advertising business and they don’t have any expert or someone experienced to guide them to the financial problems that they aren’t able to figure out and that they need to discuss this issue and the problems that they have mostly the financial problems and I like that how she used her jacket to have the two sides blankets the fur side jacket and the water and wind proof on the other, and the best part they have the waterproof fur coat that they try to have a luxury brand that she wants to build and it was perfect target for the shark tank as she needs investor and the financial help that could help her company and that’s what I think has impressed the most.

The best I feel as the main importance of the Pretty Rugged is that they badly need the financial guidance and that they need some financing too but the financial guidance is the top priority in my view of her business and that she will get it from the Shark Tank and hope that the company will someday become a great luxury brand that they are looking for. With the better finance from the investors will shape the company in the better structure for future.

Ethics

The Company that came into my mind is H&M. That company is based on Stockholm I love this brand a lot as the clothes that they make are reasonable and are great to wear and they have so much variety to choose from I like their styles and their designs a lot as it have every seasons of clothes to wear and on reasonable prices too.

Three times the share of recycled materials used in garments from 5.8% to 17.9%, they have also reduced the plastic packaging by 27.8%, 98% of the suppliers have H&M group as the fair business partner 180 millions of SEK have spent in community investment initiatives. They used the recycling materials to turns the waste into fashion.

H&M group is a great place to work they have lots of perks and benefits if you work like good wages and competitive benefits, vacation paid off, holiday bonuses and great team place to work there. They promote empowering women in the workplaces that they have power off, and they invest in the planet in different ways like cutting the usage of the plastic packaging and uses of the digital payments so that people can uses the digital payments more and H&M fulfill all of those promises that they made and the mission they take to fulfil them energy conservation, sustainable supply chains and the stores that they uses for business, reducing carbon footprint and they participate in the community services also by promoting their future visions towards how to shape the company and their future about reducing the carbon footprint.

Amit Roy

This is my last year at Bmcc, my major is Business Administration, I like to travel a lot like road trips and other kinds of travel. I have passion for cars. My BMCC email is: amit.roy@stu.bmcc.cuny.edu