I would invest Plufl among those four product. The product concept is to bring people joy and comfort, a human-sized dog bed represents this concept vey well. It’s also the most useful comparing to the other three, especially for college students and young people–who has the culture of sleep over friends’ place after social gathering or party. Or for workers who isn’t financially well yet has busy schedule, on many occasions they crave comfort and short nap. The plufl is affordable, easy to carry and place on the floor–more convenient than set up a regular bed for visitors. It’s also a lot of fun and conveys a sense of optimism, that human compare themselves to dogs and self-deprecating. This branding is impressive enough since there has been no similar products by the time of this episode, and packaging is manageble. I believe if someone’s home has enough spaces for this bed and enjoys socializing, one would buy this bed. Maybe after purchase this bed, the buyers’ friends would want to sleep over for the sake of this cute bed! which is highly instagrammable.