Shark Tank is an entertainment show where entrepreneurs duke it out for exposure and funding. The entrepreneurs showcase their products, and attempt to convince the judges to open their wallets to finance the entrepreneur’s product. Securing a contract with one of the judges indicates the product has potential to be successful. In Season 14, episode 5 of Shark Tank, we were presented with a product with the slogan ”The Dog Bed For Humans”. This product won my heart (and wallet) because of the energetic presentation and the practical application.

Plufl, ”The Dog Bed For Humans”, was made by two college graduates, and I was hooked by their presentation right off the bat. I resonated with these guys because they were energetic, funny, and passionate about their product. Kipper, a dog, was an important actor in their presentation. We were reminded that Kipper is able to sleep anywhere, and that we could sleep anywhere like Kipper with a Plufl unit. I also related to their personal experience of being exhausted after a shift and needing to take a power nap. From their pitch, we can conclude that Plufl is for everyday use.

I believe Plufl woudl fall under sleep attire, like sleep masks. This product would fit perfectly with other products in the market. I feel Plufl is very much needed in the market because we all get that natural urge to nap during the day. No coffee or energy drink can defeat this natural need. Plufl orthopedic memory foam pad makes this a comfortable product to sleep on when that need arises. The worker that commutes should consider this product to nap on, but I also feel that Plufl could provide a similar lower priced product.

Plufl is priced at $399. That’s an expensive price for most people. This could be financially unfeasible for some interested customers; perhaps they could make a similar high quality product with less features, and a lower price. Adding different trims to the Plufl could make this appealing to a broader customer base with different income levels. In conclusion, Plufl is a product that’s needed in the market.