Would you categorize the way the jones family lives as personal selling? Why or why not?

I categorize the way the jones family lives as personal selling because as a family they use themselves to sell their product. In the movie, the Jones family cultivated relationships so that when it was the right time to sell and promote their products they could capitalize on those relationships and make sales. 

What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

Some of my favorite brands are Nike, Polo, and Puma, and when brands as big as that release a new product or a product that’s highly anticipated it could almost feel like you’re being pressured into making a purchase without thinking it through all the way, all because you want to be one of the first people with a high-quality product. The Jones family markets in a similar way because they use themselves to make their products become high quality in the eyes of the customer.

Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

Based on the course materials and what I saw in the film the jones family marketed products in an unethical way because it was built on a foundation of lies.  The way they lived wasn’t perfect and they are not an actual family. The bonds that they created were also built on a foundation of lies. 

How would you feel if you were friends with someone in the Jones family before you found out about their secret? What about afterward? 

If I was friends with someone in the jones family before I found out their secret I would feel good knowing that I made a new friend but after finding out their secret I would feel like our relationship was fake and only exist so that a product can be promoted