1.I would consider them as personal selling because when they first moved in, they quickly made friends and then started to compare the number of things they sold in the last month. They were making friends just to try and sell products to them to make a profit, as they all had increases in the sales they made. One of the ladies who visited called it “Self-Marketing” and explained how the family was there to sell a lifestyle. They also had a lot of luxury that made it very easy to try and convince their neighbors to buy things from them because “they know the lifestyle”
2.The tactics they used in the film was trying to use themselves as an example of the products they used, such as luxury items accompanied by jewelry, nice clothing and cars. An example is in the film’s beginning where the husband predicts that their neighbor Alex is a “Sad bastard” and sleeps in a different room than his wife. He then invites him to their party and his wife kisses him in front of him to show the type of marriage they had, as this is what Alex wants. Amazon is a brand that uses social media and using young influencers as can convince people to buy products that young people can use like cosmetics or clothing apparel. Amazon will also host live streams showcasing products to people to try and show people the item they want and how it looks or performs.
3.The method the Joneses used felt like it was not ethical as everyone they befriended they made sure to show off the stuff they had, to try and get people to want the things and lifestyle they wanted, instead of looking out for the people. They used the neighbors to profit from them and used them purely for business.
4.I would feel like they had betrayed me as I would friend someone to look out for them and to engage with them positively. Still, if someone is just there to use me for money and business, then I would feel like that friendship is useless as if you look out for them and they just abuse the friendship to get what they want, it would feel bad.