The Joneses

I would not include the lifestyle of the Joneses family in my sales because their sales are based on lies, especially the moment when Steve showed gold jewelry to a neighbor and showed how much he loves his “wife”. I don’t think this is an ethical way to sell jewelry because there is a lie behind this deal.
The similarity between the sales of the Joneses family and other brands is only that they correctly identified the direction of the goods and consumers who would be interested, for example, Kate demonstrated hair care products in a beauty salon, Mick demonstrated video games and other goods at school, this logical because teenagers and schoolchildren love video games. This family put on a professional marketing ploy using a self-hosted show where they portrayed an exemplary, wealthy family. Having established a customer base in residential area, Kate and Steve began to study what the people around them wanted, and starting from this, to demonstrate products, Kate went out for a walk-in beautiful sportswear, where women later bought the same clothes.

I believe that the method of sales was not ethical, because, as I wrote above, the goods were sold fraudulently and moreover, even led to the death of a neighbor, because the neighbor wanted exactly the kind of life that the Jonos had. I would feel uncomfortable with this family, probably because I’m not the kind of person who wears the most expensive clothing brands, lives in a luxurious house and drives expensive cars. But if that were to happen, I would be insanely interested in what kind of business this family has to allow them to live a luxurious life. I think this question should have been asked by the neighbors in the first place.

After I found out their secret, I think I would be very disappointed because I do not like deceitful people, and especially those who are trying to profit on a lie, as the Jonos family did.