After watching Shark tank and seeing all the fantastic pitches, I would say the one that resonated with me the most was “Bridal babes.” I liked the couple’s pitch because having Fashionable bridesmaid dresses for all body types and being affordable sounded like a perfect business idea. I found myself drawn to this pitch because, in the past, I was also that bridesmaid at a wedding, struggling to find a dress that fit my body type. So to see this company being successful with inclusivity and Affordability was terrific. After watching their pitch and listening to their ideas, I noticed how confused Mark and Robert were. I noticed they needed to figure out what gap this product would fill. This company fills in the inclusivity gap in the market for different body types and sizes and Affordability in bridesmaid wear. Sizing inclusivity is often overlooked in the clothing market, especially in bridalwear. So to see a company that caters to all body types, all sizes, and all skin colors while still having pretty designs in the wedding industry is a first because not many do this, and there is nothing like it in the market. 

    I think consumers should not only want this product but feel that they NEED it because there are no other bridesmaid dress companies like “Bridal Babes.” There’s no other bridal company that will accommodate women a size over 18 and the money in their pockets. The average cost of a Decent looking bridesmaid dress is about $600 or even more if they don’t carry over a specific size. Also, this company’s Leadtime to make the dresses and get them is way better than most, especially when making a dress over a size 16. Most bridal shops take up to 6 months or more to complete a dress. So I feel that the consumer needs this company’s product because it’s inclusive with sizing, budget-friendly, with online alterations, and has excellent lead time to make and ship the product compared to competitors; this is the only company that will get you, want you to want and need without the hassle of Availablity of sizing and price.

Bridal Babes would be best positioned in the Billion dollar wedding industry, rebranding Bridesmaids’ attire to the new decade of upcoming weddings for now and many years. And they will succeed in this business Because there’s always someone getting married; Alone, in 2020, there were 1.68 million marriages in the United States. And I know that out of that 1.8 million, brides with bridesmaids either paid a ton of money for their dresses or had difficulty finding dresses due to their sizes. I think “Bridal Babes” Would benefit from being in the wedding industry because of their wide range of sizes and Affordability and the new and improved look of the dresses. The dresses that are being presented are not like your typical long and tedious dresses that don’t flatter anybody’s body like many competitors; they have this new 2020s look to their dresses. Making it look upgraded and appealing with different colors and designs that bridesmaids would WANT to wear today. And they already have the product marking down by them showcasing their dresses on Tik Tok and Instagram, gaining a massive following by showing people of different sizes and colors of the dresses and the diversity of their campaign, marketing themselves. They don’t have to spend thousands of dollars on marketing the dresses, word of mouth and social media is the market, and it Will indeed make their company a success in the booming wedding industry for now and in the future.