Katellyn Ahuatl

I’m actually a huge fan of the show Shark Tank. It’s quite interesting to see the many creative ideas that inspiring entrepreneurs have to offer to the shark. While watching this particular episode the pitch that resonated with me was Tracys, her product was called pretty rugged. She was asking for 200k for 10% of her company.  Her product is a blanket that is waterproof and windproof on one side and full fur on the other.  Her starter prompt  already got me hooked from the start because her product can be used in various situations and not just one which already is more marketable and appealing to the customers. The way Tracy presented her product was smart because not only is she focused on one product but she has a brand with other pieces of clothing with the same concept. The way she used her grandfather as a selling target was ideal because she can win with a background story which helps sell the product even more. Tracy also came in already with good sales and margins along with her main problem was the finances . The gap that this product fills is for all genders, ages and it can be a good target to people who travel and want to save the extra luggage, people camping, people in where the weather is bipolar and want to grab something convenient.  Her product can come in handy in all types of weather changes. I think consumers would not only want this product but feel like they need it because it’s convenient, fast, luxurious and fashionable. The only downfall I can say is the price is not the most affordable. Her prices are around $220- $290 which I believe can be lowered down a little more. Tracy’s product has a bright future if she can get the right advertising to the right people along with a good mentor that can help her make smarter decisions financially.