Most of all I liked the product with dog beds. The guys said that one of them, working as a barista, saw how the dog was basking in the couch and he also wanted to relax like that. They presented a beautiful product with good texture and material, large size suitable for both adult and child. The idea was created in such a way that a person, being in a couch, will feel comfortable and will not need a pillow, except for a blanket.
I think the guys have created a great product that will fill the gap of many people, because there are no such beds for people on sale, and as one of the guys said he tried to find something similar on the Internet, but he failed, because there is no such product. This product can have excellent demand not only among ordinary people. I think that the product is perfect for a cafe, you can imagine a food cafe where you can not only have a bite to eat but also relax. For example, imagining the popular Starbucks coffee shop, usually people always sit there, drink coffee and work or study at the computer, what if an additional room is placed in the cafe for those who would like to lie down and relax during their break. There are cinemas with beds where people lie on beds and watch movies, so why not do something similar with a cafe, but in this case, people can lie down in a couch after a cup of coffee to relax or just work directly from the couch.
The process that facilitates this product is that people will buy it, this is what creates comfort and relaxation, and as you know, all people like to relax. You can have such a product not only in a cafe, but also take it with you on hiking to relax on the road or sleep in a tent, or even take it to the office to take a nap during a break.
People will definitely like the product because, as I already wrote, people like to relax, and this is exactly what you need when there is no bed or sofa nearby, for example, let’s say a person has a break of 1.5-2 hours, he is very tired and it is very far to go home and it will take a lot of time, in this case the couch will be a great alternative to the bed.
It is better to position this product from advertising, because as it became clear this product is not yet on the market and people simply do not know about it, good advertising will attract more buyers, it is also possible to offer several loungers for cafes or even libraries to test how people relate to this type of conduct.
It seems to me that a backpack-bag is suitable for packing such a bed for ease of transportation, the convenience of just hanging it on your shoulder or throwing it in the trunk of a car, it would also be great to offer more choice of shades for lovers of brighter or vice versa for those who work in the office more nude colors.
The name of the product must be chosen such that it would be associated with rest or sleep. A beautiful, bright name on the package will give more benefits because, based on the “wow effect”, many people buy only because of the bright flash in their head.
