The pitch that resonated with me the most was the first company presented, Plufl. I really like the presenters, very likable young entrepreneurs with good energy and charm. Most of the investors clearly liked the idea of the product and I thought that they communicated and represented their company well enough to receive multiple offers from the Sharks. They created a fun product that can bring joy and comfort to people’s daily lives. I think this can be a great Christmas gift for those who like to lounge and take frequent naps. Lastly Plufl resonated with me because I am often busy in my day to day. As a result, whenever I can I like to take naps. The Plufl entrepreneurs are from Bethesda, Maryland, and Seattle, Washington. They presented their napping product designed to reduce stress and anxiety. Plufl has brought to market the world’s first dog bed for humans that’s so comfortable that you might never want to leave. The product is made with soft tempur pedic material and faux fur. The presenters stated that Plufl will cradle customers to sleep with its built-in plush pillow bolster and supportive memory foam base. The product makes napping easier because it allows the consumer to take the product virtually anywhere because of the built-in handles, which allows for easy storage and transport. Unlike the typical air mattress, Plufl doesn’t require any time consuming inflation and deflation. I think this product is perfect for workers in the tech spaces and modern offices with nap rooms. The product is machine washable, easy to remove covers and pet friendly. The ergonomic support makes it easier for the user to nap quicker. Mark and Laury saw the potential and need for the product because they work in the space and have been very successful with other products (Hug Sleep) similar to Plufl, which can serve to complement each other in the market (branding and packaging). According to the presenters they received encouraging messages from mothers of children with sensory issues and trauma, along with people who suffer from a range of sleep issues and anxiety. The two investors Mark and Laury can help the company with promotion and marketing. The investors will be able to help decrease the production time, which will improve delivery to customers. Based on what I learned in this class I think this product could be positioned as a luxury and comfort item. I could see this product at Target or Bed Bath and Beyond prominently placed in the sleep and comfort aisles, next to the pillows and blankets. Personally I would package this product the way air mattresses are presented, which would be great for Plufl because the boxes will be smaller and lighter. On the brading side, I would stick to bubble lettering, fonts resembling clouds. Maybe a light blue box or inviting pastel colors and an image of someone sleeping on the product, looking cozy in the living room or office. Basically the brading should give the customer a sense that the product will fulfill their napping needs.