Shark tank is a reality show where up-and-coming entrepreneurs present their products to 6 investors. Episode 5 of season 14 includes four entrepreneurs who all have great businesses but the business that resonated with me the most is
Bridal babes resonated with me because they lean towards diversity and are heavily involved with their customer base. It is clear they work hard, they also have made two million dollars in lifetime sales which is exceptional. Charles and Ashley Young’s presented their bridal business as the first bridal fashion line to celebrate women of all shapes, shades, and sizes. The fabric is made to stretch so that it is a good fit for all women and according to Ashley young, the fabric is what transformed their business and changed their business model. The material looks like satin and can stretch, drawing in customers at a fast pace. This product allows bridesmaids to have more options regarding what they wear and is convenient because bridesmaids often struggle to find dresses.
There are many reasons for the target audience to want a dress from bridal babes but what makes a customer need a dress from bridal babes is the company’s diversity when it comes to the size of the dresses and the style of the dresses. During the episode, Charles Young says “no one has ever seen bridesmaids in such stunning looks before”. The looks are unique and anyone can get a dress because they are affordable. The appeal for bridal babes is high because of how comfortable Charles and Ashley are with social media. Through social media, they are able to connect to their customer base like other businesses can’t and the virtual consultations they do make the customer’s experience with them personable.
While watching the shark tank episode on assignment of today, there are many good entrepreneurs with great business ideas. The one that resonated the most with me was the power couple behind “Bridal Baby”. What made me resonate most with this power couple is the fact that they are creatives, as well as an all inclusive brand. I am an aspiring fashion designer, and this couple especially the girl I connected with on a personal level.
There are many questions that where answered while watching this part of the episode. The gap that is being filled with this product is the gap that is in women clothing for all body types. They include a verity of different size for size 0-26 and in some areas up till 32. This product make it easy for women of plus sizes to find a place to get a dress they will like. Most women now a days struggle with finding a dress they will fall involve with, but “ Bridal Baby” has them cover. This product becomes a need when in society we have many different body shapes and background, and this is a must for fashion, the key here is the all inclusive . There are many different paths in which this company can take to successfully appeal to their customers. Under standing there customers is the first step needed to take for this, which they are doing successful doing, they know they have a TikTok following. They need to engage with the following more, and aim to grow it, since a lot of the customers are coming through there.