If I were to move to Salt Lake City and one day, I am craving Italian food, I would first use google to my advantage and do some research. I would have already recognised my need by craving a specific kind of food. My next step would be information research. In modern day, we are fortunate enough to be able to google almost anything. I would do my research to find out the best restaurant to suit my need. To find this out I would ask myself the following questions, which Italian restaurant has a good rating? which Italian restaurant is not too expensive? which Italian restaurant is closest? And do they do delivery?
My next step would be to choose and evaluate my options after doing my research. The first restaurant that captured my eye was Caffe Molise. This is so because it was the first restaurant that came up on google. Their food looked good from the photos on their website home page, however, there were very few photos of the food and the menu did not have pictures. Additionally, they do not offer delivery. I can use an alternative source for delivery such as uber eats. However, it is quite pricey, sometimes your orders are not correct , your food can come cold and take a long time if the driver has several deliveries from different restaurants. That option lost my interest right away since I do enjoy the comfort of my home while enjoying a good meal. The second option that caught my eye was Café Trio. This was because they had a brunch menu which the first restaurant did not have. Most appealing was their prices. It was cheaper compared to most other Italian restaurants. However, from my research on google, they do not offer delivery. Lastly, their rating was lower compared to most, it was 4.3 while most other restaurants were at least 4.5 and up.
Eventually, I decided to choose Stone Ground Italian Kitchen. This restaurant captured my choice because they offer takeout on their website. Secondly, their rating is 4.5 with professional photos taken that make the food look absolutely delicious and well presented. Thirdly, are their prices. Not only do their food look appetizing, but it is also affordable compared to a few others. Fourthly, they offer a dine in experience with a lay back, rustic atmosphere. You can dress casually or you can dress formal if you’d like. I like that option because I don’t always feel like dressing up but sometimes, I do feel like going out. Therefore, whether I choose to drive, walk or take a cab there I know I will feel comfortable. Also, if I do not feel like going out, I can use their delivery service.
Our post-purchase evaluation is the last stage in our decision-making process. I do not usually leave a review on websites. I think I have under looked the importance of doing so since consumers reviews can help to make restaurants do better by improving in ways they would not otherwise know if not for our feedback. I have now learnt the importance of this through the decision-making process. Our good reviews are just as important as the bad ones which we are quicker to make because it can also help businesses gain more customers.
My preference may be different from some because I normally look for the restaurant with not the cheapest food nor the most expensive food. I like to purchase food that are affordable but tasty. Some people prefer a fancy restaurant with beautiful décor and ambiance but do not put that much importance on the taste of the food. Their focus may be to have a nice atmosphere for a night or day, regardless of the price. Some may prefer both , great food and great ambiance regardless of how expensive it may be. Their main focus are good drinks , atmosphere and entertainment that may be offered for the price. This is also because a restaurant may be famous for other things but people may think they are the best so they continue to purchase their food. Some believe that because a restaurant may be expensive their food has to be the best. On the other hand, I favour a tasty meal at an affordable price with a simple, relaxed and comfortable atmosphere. One where I can visit at any time of the day for dine in , takeout or have delivery. I do not like paying a lot of money for food that does not taste good or is not worth the price.