Consumer Decision Making- Week D

Besnik Shakiri
MAR 100
Fall 2022
Week D

In the scenario that I have moved to Salt Lake city and am craving Italian takeout, I would first highly consider the decision making process in which I would find a satisfying option as a customer. As a customer firstly I would consider what is the atmosphere or aesthetic of the food I am looking for. For me personally, Since I am looking to order takeout, I would be more interested in doing my research of food quality and timely delivery to meet my satisfactions and possibly become a regular customer of the establishment. However, If I were looking to have a sit-down dining experience, I would be more interested in the restaurants services it has to offer as well as what king of seating they would have and if it would be a right fit for me. As I am new to the area, the first thing I would do is open google and look up Italian restaurants near me. This would be my most logical choice, as I have no prior knowledge as to what my options are. I would compile a list that seems most appealing to be and look at each restaurants price points that fit into my budget. If I were to use a food delivery app, I would take into consideration delivery fees and estimated time of arrival for deliveries. As someone who prefers to not do a pick-up order, I would keep in mind distance as I do not want to wait too long either. To further gain knowledge of what I would be interested in purchasing, I would look at customer reviews and see how satisfied other customers are with the establishments. I feel that shared reviews are an important part of making a decision as you can have an understanding of other viewpoints and agree or disagree as to what fits your needs. After doing a bit of research and coming upon a few options, the restaurant I’ve decided to place my order from would be Osteria Amor. I’ve chosen osteria Amore because they advertise themselves as a modern Italian eatery and their menu seems vast enough for me to be interested in ordering more than once in the future. Geographically, they are not too far from my home so I am confident that I will have my delivery done in a timely manner. I also enjoyed the aesthetic of the restaurant and based off of others reviews, I would be interested in visiting for a dine in experience in the near future. However if I am not satisfied with their services, I would be interested in other restaurants I have now kept tabs on as they have appealed to me as well. I ultimately am satisfied with my choice, but it’s always important to keep into consideration the process I had gone through to make s decision I would be happy with. It is also important to consider others taste may vary and that there are different needs to be met by different customers.

One thought on “Consumer Decision Making- Week D

  1. Leila J

    Hey Besnik,

    I did the same thing when trying to find a restaurant; who knew our way of finding a restaurant or clothing clothes, or any shopping is part of shopping behavior? I liked how your experience differed from mine, even though we were looking for the same thing. For example, with you, you wanted low prices and a shorter distance. In mine, I wanted to find a place with the BEST laguna that’s casual and does pick up. Even though we both were looking at the same food, we both went through the five stages of the consumer shopping process differetly. Anyway good Job.

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