Exampling stage one of my buyer decision process, stage one is recognition of my needs. As I imagine, I’m a customer that moved to Salt lake city and wanting Italian takeout for dinner. Before looking for restaurants, I would ask myself what Italian dish I wanted. I decided I wanted Lasagna, and the place had to be casual, that Does pick up and serve delicious and genuine Italian food. Now, to find what I need, I would have to search on google or ask locals where to find the best Italian restaurant with good Lasagna. Since I’m new in town, Googling would be a better idea. While googling, I found this popular restaurant in the salt lake area named Caffé Molise that fulfilled all my needs. After finding the restaurant, I needed to know if it was a good restaurant, so I looked at the reviews on google, yelp, and Tik Tik to see what people were saying. And I saw that the restaurant had a lot of good reviews about the food and service, plus they take out orders. Showing stages two and three of the buyer’s decision process, searching for information about the product, and evaluating the available alternatives. After Fulffiliung all those stages, I hit stage four: Buying the product, which means going to the restaurant, buying the Lasagna, and taking it home. Now what usually comes after that would be my opinion of the service and food, exhibiting stage five of post-purchase evaluation, where I talk about the food, and I would discuss my issues or problems about the food with either peers or other people to give feedback about the restaurant/company.

After doing this marketing exercise, What I’d realize about the consumer decision-making process is that we, as customers do this on a regular; it’s part of our buyer behavior. We constantly do The Five Stages of the Buyer Decision Process when wanting a product. It’s so fascinating to see our human behavior being studied to sell products; what is even more interesting was finding out how buyers are also essential allies in the exchange process.