I will gain an in-depth look at Dyson and their principles of social responsibility and ethical business. James Dyson is recognized as the world’s most creative entrepreneur and businessman, and an icon in high-end engineering and design. He has been innovating products since he was 23 years old. A leader who can continue to inspire innovation must have a firm belief in innovation.

Grasping innovation from the blank spot in the market Dyson has long determined that his goal is to develop products that are both trendy and in line with market demand, and completely improve the existing products on the market. He’s focused on redesigning everyday products that manufacturers have neglected to improve and that have afflicted users, especially household appliances that have a broad potential user base. He was never afraid to take risks. Dyson is well aware that innovation entails taking risks. He was never afraid to do unusual things. He deeply understands that the value of failure lies in learning from failure. He relentlessly pursued improvements to the product, constantly introducing more advanced versions. You must have heard the story of Sir James Dyson, who nearly went bankrupt in five years, and finally invented the world’s first bagless vacuum cleaner after trying 5,127 prototypes. Since then, the Dyson business has grown bigger and bigger, and its product categories have expanded from the original vacuum cleaner to bladeless fans, hand dryers, washing machines and, more recently, the successful hair dryer dysonsupersonic. For decades he has focused on revolutionizing household appliances and profoundly changing the market. His most famous product is the bagless vacuum cleaner, which has long become a legend in the business world.

Full control of the production process. For leaders to encourage innovation, they must make the work environment and operating mechanisms serve to stimulate creativity. In research, design and development, Dyson always makes decisions based on stimulating the creativity of designers, engineers and scientists. He champions good ideas and motivates researchers to think outside the box. During the research and design stages of new products, Dyson is always committed to creating the right environment to inspire innovation. He uses the experiences he has learned as a student to create a college campus-like environment. This model has been used as an example by today’s digital technology companies. Dyson said, “Everything, including the labs, is open. Everyone knows what everyone else is doing, resulting in a lot of creative interaction and inspiration. The values ​​of the business and Dyson’s own philosophy are Consistent: Don’t imitate others, don’t be afraid to be different, have the courage to doubt everything. This is a theme that runs through the Dyson business.

Because I have Dyson’s hair dryers, vacuum cleaners and energy-saving lamps in my house, I agree with his products and design concepts, that is, to challenge myself bravely and create new products for us to use.Then I hope to create products that save resources.