FOR IMMEDIATE RELEASE: September 12, 2023
Taylor Norman
World Wrestling Entertainment, Inc
(646) 427-7658
taylor.norman29@stu.bmcc.cuny.edu

WWE to Merge with UFC
Endeavor Group Holdings to Retain Majority Stake

Stamford, CT: World Wrestling Entertainment, Inc (WWE) today it has merged with UFC and its parent entity, Zuffa LLC. The new merged company will be known as TKO Group effective September 12, 2023.

“It’s the right time to do the right thing, and it’s the next evolution of WWE,” says Vince McMahon, CEO at WWE. “It makes all the sense in the world to take advantage of all the synergies we have to take advantage of all the value in the marketplace.”

“After this merger, we’re just so much more powerful than we were yesterday,” says Dana White, CEO of UFC and former President of Zuffa. “Everything that goes on here I determine. Nothing has changed. When you think about all the things that I want to do before my time is up here, today made that a lot easier.”

For more information on how the merger will affect current customers and shareholders, please visit tkogrp.com.

About WWE: WWE is a leader in the sports entertainment industry and the largest wrestling promotion in the world. Tracing its roots back to a regional wrestling promotion from the 1950s, Vince McMahon completed a series of mergers and transformed WWE into a globally integrated media and entertainment company that went public on the NYSE in 1999.

About Zuffa LLC: Zuffa is an American sports promotion company and the parent entity of Ultimate Fighting Championship (UFC). In 2016 it was acquired by Endeavor Group Holdings and became their subsidiary. Endeavor remains a publicly traded company and retains 51% ownership of the merged TKO Group.