Author Archives: Zaheer Ali

The Joneses

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“The Joneses” is this movie from 2009, and it’s about this family working for a marketing company. But here’s the twist – they’re not your typical family; they secretly promote products to their neighbors in a wealthy neighborhood. They are a very smart family.

Personal Selling: These folks are like living ads. They build relationships to subtly sell stuff.

Similar to Brands: It’s kind of like how social media influencers casually promote products.

Ethical Question: Some say it’s sneaky advertising and raises questions about honesty in marketing.

Friendship: Imagine being friends with them before and after knowing their secret. You might feel betrayed or understanding, depending on your values.

In a nutshell, this movie makes us think about whether mixing personal and professional life in marketing is right or wrong, and how we feel about it depends on our own beliefs.

Product Concept Assignment

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The pitch that resonate with me most is the last pitch with the eyeglasses because this product is a unique product it’s capable of reaching a lot of potential customers especially older folks who be forgetting their reading glasses this can serve as a great option for them, this product is very catchy and very easy to use and it can draw a very large audience what I like about this product is that it doesn’t seem like a trend as to where a product is popular for a period of time and after that period of time and then the product just sort of died and as a investor i don’t wanna put my money into a product that’s only going to make me money for a couple of months, instead i want to make millions in return for a long period of time. This product fills the gap for a comfortable and reliable reading glasses, by offering a space-efficient and portable eyewear solution. when customers need them the most it’s a great option for people with short term memory lost, older folks and people who just needs a a lot of on the go space. This product make shopping and doing every day task easier for people with not so good could eyesight and for people who has like short-term memory lost, because they can at all times Snap on to their arm a pair of these glasses and not have to worry about forgetting their glasses at home, when at the grocery store, oh so it eliminated the need for excess buying because a person may now be able to see properly what they are buying so they don’t need to buy an extra item. I believe that customer would not only want this product but actually believe they need it.These, Folding eyeglasses can serve various purposes, from reading menus and books to checking smartphones or working on a laptop. Consumers can switch between different pairs of glasses effortlessly.and the only way that we are going to make a customer feel like they need this product is by advertising and doing experiments in store with people like going up to a random stranger in the grocery store , approach them and tell them what the product is about and how can this product help change their your life, give them to test it and get their feedback live on camera and submit it online to the business and let people see it and by people seeing what this product can do for a random stranger, they would want to try it, and by the word of mouth the product will spread like a wildfire. I honestly feel this product best position is in its branding and its appeal to customer needs, I feel like if they advertise to the right audience for this product this product will be successful and it’s a very great product its a very smart idea but I believe that they need to work on the advertising to get this product out there and let people know the benefits of using this product also they can how even give free samples to people and let they try it, by doing this you’re allowing people to have the first hand experience of what its like using this product and the benefits of this product and if they like it they will spread the word for you they might go home and tell their neighbor and all of a sudden the neighbor is interested in your product and if they like it they will even spread the word to their families, their friends and now you have an endless amount of free advertising on your hand more people getting to know about your product getting to know the benefit of the product and your business is going to actually have a chance of being a long-term business and a successful one.

Customer making Decision example

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As a customer I begin starting with myself, i started to think about what i wanted to eat, after narrowing down multiple options, i finally decided that i want to eat pizza, my next step is that i went on the internet and started my research to find the best tasting pizza, i begin my research by going on tiktok, i looked up best pizza in salt lake city Utah, i looked what the video is saying, then i looked at the comments to see what others, might have to say, next i go on google and look up the restaurant with most positive review, i then look at the google reviews and if the reviews are positive i then look at the services they offer do the offer delivery, if i dont feel like eating can i get my foo deliver if i don’t want to eat out, whats their refund policy like? how long is the delivery wait time? whats there menu like? and the most important question is whats the cost, as a customer, i am looking for the best tasting pizza, with the best prices, that wont, hurt my pocket. I think generally speaking everyone wants the best quality pizza, for the lowest cost, What did you realize about the consumer decision-making process? i realize that consumers generally will look at the reviews and prices when buying a product, they will tend to make a purchase at the place that have the best reviews and prices, i realize consumer will also consider other options when buying a product so as a business you need to make sure you are offering the best prices on the market, also you need to have to best quality, because based on Research consumers generally go with product that have the best Quality, regardless of the price. Because if the Quality is not good a consumer may not return to make a purchase at your business. my overall pick is the restaurant that offer me the best quality pizza that will get my money worth.