Author Archives: Taylor (Taye)

The Joneses

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Would you categorize the way the Jones family lives as personal selling? Why or why not?

What the Jones family did was textbook definition of personal selling. Personal selling is a marketing technique that features direct, face-to-face interaction with potiential customers. The family would make sales with the personal interactions made by them.

Being the sales representatives, the Joneses served as the personal connection to the Company’s products and their buyers.

What similarities do you see between the sales tactics the Jones family employs and the marketing tactics of some of your favorite brands? Give an example.

The Jonese’s use a lot of similar tactics that I see in the makeup industry. Especially back in 2016 at the height of the consuming of Beauty products. Makeup companies (Morphe for example) will use Youtuber’s who have a parasocial relationship with their viewers to consume their products on camera. Which results in the massive consumption of their products.

Based on what you read in the course materials and what you observed in this movie, do you think the way products are marketed in this movie is ethical?

The products marketed in this movie is definitely unethical. The family became friendly with everyone for a selfish gain, which was to increase company product sales. Even if these people were genuinely liking the consumers there were a lack of transparency. The lack of transparency led to serious consequences (promoting underage drinking and Jenn’s misleading age)

How would you feel if you were friends with someone in the Jones family before you found out their secret? What about afterward?

Honestly I would feel torn. At a business level I understand the decision behind this but personally I feel like on a personal level tricked because I wouldn’t know if this relationship is genuine. I would likely then begin to second guess all interactions with this family. I strongly dislike being misleaded and like to have transparency in all my personal relationships.

Student Work: Promotion

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FOR IMMEDIATE RELEASE: September 12, 2023
Taylor Norman
World Wrestling Entertainment, Inc
(646) 427-7658
taylor.norman29@stu.bmcc.cuny.edu

WWE to Merge with UFC
Endeavor Group Holdings to Retain Majority Stake

Stamford, CT: World Wrestling Entertainment, Inc (WWE) today it has merged with UFC and its parent entity, Zuffa LLC. The new merged company will be known as TKO Group effective September 12, 2023.

“It’s the right time to do the right thing, and it’s the next evolution of WWE,” says Vince McMahon, CEO at WWE. “It makes all the sense in the world to take advantage of all the synergies we have to take advantage of all the value in the marketplace.”

“After this merger, we’re just so much more powerful than we were yesterday,” says Dana White, CEO of UFC and former President of Zuffa. “Everything that goes on here I determine. Nothing has changed. When you think about all the things that I want to do before my time is up here, today made that a lot easier.”

For more information on how the merger will affect current customers and shareholders, please visit tkogrp.com.

About WWE: WWE is a leader in the sports entertainment industry and the largest wrestling promotion in the world. Tracing its roots back to a regional wrestling promotion from the 1950s, Vince McMahon completed a series of mergers and transformed WWE into a globally integrated media and entertainment company that went public on the NYSE in 1999.

About Zuffa LLC: Zuffa is an American sports promotion company and the parent entity of Ultimate Fighting Championship (UFC). In 2016 it was acquired by Endeavor Group Holdings and became their subsidiary. Endeavor remains a publicly traded company and retains 51% ownership of the merged TKO Group.

Student Work: Product Concepts

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Even though they did not close a deal, the company that stuck out the most to me was Return Home. The concept of going green even after death is very interesting and appropriate. New generations who place a high priority on their relationship to the environment would probably find the concept very appealing. There are two things for certain: life, and death. The product gave people a third option aside from just cremation and burial: Terramation. This is the concept of turning a human’s remain into soil that can be used to grow plants, or made into a terrarium. I think the idea of a terrarium burial is brilliant as it provides less waste while also giving the family a way to remember their loved one which generates new life.
While the product was very appealing, the episode taught me that even if you can create something great in the world, your passion for this thing doesn’t mean that it can get you a business deal. The owner went wrong when he assumed that a good product would sell itself and he didn’t need to consider marketing, strategy, or negotiation tactics. He showed up to Shark Tank before his company was profitable, and when the sharks gave him an out, by explaining he could raise prices, he did not accept that option. He showed his product was popular but without a profit margin each sale popularity will not help.
I think it would make sense to raise the price in certain contexts, if that is what it took to remain profitability. It would also be possible to partner with others to help with marketing and profitability, for example hospitals could help inform families, or he could provide Terramation services to more traditional funeral homes who could provide additional facilities. Since he mentioned space was a limiting factor for him, these would also be options that could increase his total volume.

Consumer Decision Making

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When searching for an appealing Italian restaurant in Salt Lake City, my approach was to begin by attempting to search for options online that might fit my needs. Because I was not familiar with the area, I turned to Bing Maps, although I know it could also have incomplete information. Regardless of how much I might enjoy a restaurant, if it is not available on Bing Maps I will not be able to consider it as an alternative. My choice of a restaurant, therefore, does not depend only on my “preferences.”

Eventually, I settled upon Tuscany (2832 E 6200 S) although Primo (4699 Highland Drive) and Olive Garden (2272 S 1300 E) were both close runners-up. I eventually settled upon Tuscany because of its attractive ambiance, positive reviews, and early opening time. Tuscany’s website featured an easy to find menu with a relatively short list of tasty looking items, which helped me avoid decision fatigue. Olive Garden is a chain that I have been to numerous times and would have been a similarly easy choice, but today I preferred the novelty of a local option. Tuscany seems like a middle ground between the reliable but uninteresting Olive Garden and the local and unfamiliar Primo. Although I suspect it may have smaller portions and perhaps worse prices than the other options, today I think I would prefer to make that sacrifice.

The aspect of Tuscany which finally pushed me over the edge and confirmed that I would be selecting it as my choice is its ambiance! From its website I could get a sense of the menu and general aesthetic, but once I viewed the photographs available on TripAdvisor my mind was set. The restaurant is situated in an old vine-covered building with a sharply steeped roof. The dishes seem to be portioned conservatively, but are presented astonishingly well on plates designed to appeal to the eyes as much as the tongue. Sure, the appetizers might cost $20 each, but their visual appeal seems to justify that price. Overall, if I were to visit Tuscany I do not expect to leave feeling entirely full and satisfied, but rather yearning for an opportunity to return and experience the restaurant for a second time.

Taylor Norman

Hello,

My major is Digital Marketing!

My hobbies change all the time as I get into a lot of things. Currently I have been doing a lot of punch needling and typography art.

My BMCC Email is taylor.norman29@stu.bmcc.cuny.edu

Taylor Norman

Hello Y'all!

My name is Taylor Norman (but you can call me Taye). I am a digital marketing major, and currently am living in Brooklyn. Some of my favorite hobbies is keeping myself busy with different crafts, I am currently into punch needling and photography.

Some other blips about me is that I have a 4 year old son, I adopted a corgi this year named Kipling, and I am a part-time Pro Wrestler.

My BMCC Email is taylor.norman29@stu.bmcc.cuny.edu