Author Archives: naomi rokah

Consumer Decision Making Assignment

I absolutely love Italian food, and I’ve taken on the task of finding the best Italian restaurant in the Salt Lake City, Utah area.
In my consumer decision-making process, I started by identifying my needs- a fancy Italian restaurant for a fun night out with friends. I wanted a place in a young, and lively area where we could enjoy good food, drinks, and maybe even continue to another bar later in the evening.
Downtown Salt Lake City seemed like the ideal location, with a lot of options for great restaurants and bars. I mapped out the area and began my search for Italian cuisine on Google Maps.
First, I came across “Veneto.” While the food looked good, it was more centrally located than downtown, and the ambiance didn’t quite match what I had in mind. It seemed better for a family dinner or lunch.
The second option was “Tucci’s Cucina Italiana.” The food looked great, the prices were reasonable, and it had good Yelp reviews. However, I couldn’t find an updated menu, and the interior didn’t align with the atmosphere I was seeking so I passed.
My third option, “Italian Graffiti,” was perfect in terms of location- right in the center of downtown , food looked amazing with a lot of options in the menu, a unique cocktail menu, and an interior that matched my desired aesthetic.
I continued my research on Yelp and Instagram to confirm my choice. The menu looked great, reservations were easily accessible, and Instagram stories showed a photogenic and great atmosphere.
My final choice was “Italian Graffiti.”
While I had many options to consider from Google Maps, Yelp, and other online sources, I remained focused on my criteria and goals for finding a restaurant in an unfamiliar city.
I believe that conducting thorough research is crucial for any consumer.
I thoroughly enjoy exploring the internet for better options and deals that perfectly match with my search. I believe every consumer should conduct a good research before making decisions.

Naomi Rokah

Hi!
My name is Naomi, Im soon to be 25 y/o and and this is my second semester, my major is business management.
I work a lot but in my free time i like to work out- Pilates with friends or walks in central park.
I moved to New York 2 years ago from Israel for my job and I live in Manhattan and I like it here a lot!

My BMCC Email is naomi.rokahbensimon45@stu.cuny.edu