Author Archives: Krishna Mathur

Product Concepts

Leave a reply

While I was watching episode 22 of the 14th season of the series “Shark Tank”, the most intriguing product that was presented in my opinion, was the company EyeWris’s foldable reading glasses.

For those who need reading glasses but find it difficult to carry them around, this is just the product! As suggested by its name, the spectacles can be folded and fastened around the wrist like a bracelet. They are a great addition to the eyewear industry because they are constructed from sturdy materials and contain cutting-edge functions. Your glasses may be switched from wristwear to eyewear in only one hand, one motion and one second. The entity unites traditional design with cutting-edge technology, giving a well-known product brand-new functionality and unmatched ease.

The entrepreneurs, Mark and Kenzo Singer, won the Sharks’ approval with their solid financials, competent company concept, and consistent sales data. They were successful in negotiating a $125,000 transaction for 20% shares with Mark Cuban, Daymond John, Kevin O’Leary, Barbara Corcoran, and Lori Greiner.

Moreover, a new update on Shark Tank Success claims that EyeWris has a universal, one-size-fits-all design that works for the majority of people. They also have a utility patent, about which I have been studying about in my Business Law class (that I found interesting), which gives them protection in several nations, and they intend to introduce them to Europe soon. Each pair sells for $110 and costs $30 to produce.

Till now, EyeWris has won five international design awards, including the coveted Red Dot Award and Good Design Award given by the Chicago Athenaeum: Museum of Architecture and Design, in honour of its exceptional design quality. For branding and advertising, I would surely also use these facts in order to attract more consumers. I would also try to introduce a new version out of this product that would be overly resistant and would be able to last through athletic activities.

Furthermore, while going through there pages on social media, I noticed that their advertising on apps such as Instagram, is not that approachable or well invested into. In my opinion, it is highly essential to display your content on social media properly, especially since most of today’s generation is readily going through tons of product advertisements on these apps.

The Joneses

Leave a reply

Before jumping into the answers to the given questions, let’s understand what the plot of the movie is about. In the film “The Joneses,” the Jones family plays a clandestine marketing team that moves into a posh suburb while pretending to be a regular family moving because Kate and Steve’s careers are changing.
Their job in the plot, is to use their personal experiences as a means of commercial promotion. The family’s lifestyle is crafted to establish recognition in a coveted consumer market, and the apparel, accessories, furnishings, and even food they consume are thoughtfully chosen and supplied by multiple businesses.
Now, when we talk about the questions:
Ans 1. For sure, I would classify the Jones family’s lifestyle as personal selling. They are generating demand for items by leveraging their personal lives as promotional platforms.

Ans 2. The Jones family’s sales strategies and those of some of your favorite businesses have one thing in common: they both use product placement as a marketing technique. For instance, famous brands, such as the beer producers, “Corona” display their features in movies (The Fast and the Furious, Vin Diesel and his crew enjoying a crate of it in every other sequel), to increase its popularity.

Ans 3. In my opinion, the manner in which things are marketed in this film is unethical, based on my observations during the viewing experience. It is unethical for the Jones family to use deceit to market goods.

Ans 4. If I had been friends with a member of the Jones family before to learning of their secret, learning of their true motivations would make me feel cheated and misled. After that, it would be challenging to trust them once more.

Promotion

Leave a reply

Krishna Mathur                                                                                                 For Immediate Release

Contact No.- (347) 928-0299

Email: krishna.mathur001@stu.bmcc.cuny.edu

New Mesmerizing Flavors of the Kayastha Cuisine!

Tiffin Mathur is gladly presenting to its customers with a new ethnic dish, in addition to our regular menu!  The intent behind bringing this dish to our menu was to spoil our customers ‘ families and friends with the explosion of flavors that it brings with it.

Presenting to you all, the “Kadhai Jhinga“, a curry dish prepared out of carrom seeds and prawns, and done in an abundance of tomatoes, as is most pan-fried cooking in most of the Indian cuisines. Served with crispy and buttery garlic naan, the colorful dish is garnished with cilantro.

To know more about the menu and other catering services, please contact the undersigned, and go checkout our Instagram page.

Krishna Mathur (Business Manager)- (347) 928-0299

Email: krishna10fcb@gmail.com

Instagram: https://instagram.com/tiffinmathur?igshid=MzRlODBiNWFlZA==

About the Entity: Tiffin Mathur is what we call a “passion project”. It is a home kitchen that serves traditional and authentic Kayastha cuisine (an Indian sub-cuisine) and was established by an entrepreneur and chef named, Jyoti Mathur, with the help of her son, Krishna Mathur. In our kitchen, history is served with grandeur and an abundance of affection, adorned with heirloom cooking techniques and a close bond between ourselves and the food. We present Tiffin Mathur as our attempt at serving cherished family dishes to our respected customers.

Our menu pays homage to all the festivities and holidays that would be incomplete without the tenderly cooked meats, aromatic curries, and hearty pulaos(flavored rice) that each occupy a special place in our hearts.

 

 

 

 

Consumer Decision Making

Leave a reply

When I started my research about Italian restaurants in Salt Lake City, Utah, I used search engines like Bing and Google. By searching for “Italian restaurants in Salt Lake City, Utah”, I found a list of restaurants in the area.

Also, if you notice, I haven’t mentioned anything about the restaurants being a “takeout” specific kind of kitchens. That’s because according to the given situation, I have just moved to Salt Lake City. Therefore, I would want to try out the food of restaurants that also have an aesthetic seating and dining experience, since I appreciate and enjoy fine/vibe dining (Step 1- Recognition of the problem).

After going through the menus, reviews and pictures of two dozen different Italian restaurants on Yelp in Salt Lake City (Step 2- Searching for Information), the two that caught my most attention were, “Modern Italian Graffiti Osteria” and “Valter’s Osteria”.

Since I was able to bring down my options to two restaurants, it was time for me to choose which alternative was going to be my takeout dinner for the night (Step 3-Evaluation of Alternatives).

Since I usually order something to enjoy as an appetizer with less calories, I started checking out the salads that the two restaurants had to offer. Valter’s Caeser Salad had a better rating than of the one that they had at Graffiti, even though in pictures Grafitti’s salad looked more tempting.

And since I’ve been consuming a lot of calories due to the increase in hunger because of the “moving-in” process, I felt like I should cut down some calories for dinner. Therefore, the place with the better salad got selected.

To decide what I wanted to order as an entrée, I had dived into the reviews. What I noticed was that people kept on repeating something about asking what pasta is “homemade”, and then getting it. So, that’s what I did. I got the “La Carbonara”, which with a creamy consistency and a deliciously smoky and peppery aftertaste, is the number one pasta dish both in the country and outside of Italy.

For Dessert, I went for the classic Cheesecake, since it had a fantastic rating on Yelp.

In conclusion, even though the city I was new to the location, as a responsible consumer, I knew what it was that I wanted and therefore, ended up ordering what I ordered. To add on to that, I feel that if every consumer understands the importance of knowing what’s best for them, the decision-making process will go way smoother.

Krishna Mathur

Hi, my name is Krishna. I originally am from New Delhi, India and I moved to New York to work on my Associate's and Bachelor's. I'm majoring in Business Management and am also currently serving in the United States army. I love cooking, making short films and playing sports. I used to play soccer pre-professionally and a life goal of mine is to travel around the world and explore as much as possible.

My BMCC Email is krishna.mathur001@stu.bmcc.cuny.edu