Author Archives: Katrina Lizarondo

The Joneses

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The Joneses

The movie, The Joneses, starts out with this picture-perfect family who just moved into the neighborhood. The Joneses consists of husband and wife, Kevin and Kate as well as the siblings, Jenn and Mick. The family was put together, and Kate was the leader of the team. Their goal as a “family” was to sell products from various companies in the neighborhood.

I would categorize the Jones family as personal selling as they made personal connections with the buyers. The way they strategized their marketing was excellent, especially on Kate’s side and more so Kevin once he realized how to connect with the dads in the neighborhood. Kate targeted the mom and hair salon whereas Jenn and Mick targeted people from their high school. Kate was a trendsetter in their neighborhood, everyone started following her style as soon as they saw it. Mick’s sales mostly came from his high school, he quickly gained popularity for the cool gadgets he had. On the other hand, Jenn’s sales came from the girls in their high school as they bonded over make up and accessories. I believe at one point diet pills were one pf the products she was promoting.

Based on what I observed in this movie, I believe that the way the products were marketed is unethical. The family befriended everyone in their neighborhood for their own gain, which is to increase company products’ sales. They may have developed relationships with the people surrounding them, but they were not honest to them at the start. Everyone in the neighborhood only found out the truth when Kevin came forward due to his guilt. Mick, who was promoting an alcoholic drink at a party ended up causing someone to get into a car accident. They knew the risks of the product, yet they promoted it to underage kids.

If I were friends with someone in the Jones family before I found out their secret, I would feel betrayed. The family did well marketing the products, but once you form a bond it would be very hard not to feel betrayed. The only thought running through my head would be was it only to sell the products and increase their sales? From the movie, Larry was affected by their strategy the most as he ended up committing suicide over his debts. This is one example why I would find it very hard to understand why they did it because this can affect people greatly in so many ways.

The Role of PR Assignment

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FOR IMMEDIATE RELEASE: 10/15/23

Katrina Lizarondo

LEGO

1-844-903-5346

KATRINA.LIZARONDO54@STU.BMCC.CUNY.EDU

 

LEGO Releases New Set This Month: Venator-Class Republic Attack Cruiser

Measuring over 43 inches (109 cm) long, this model makes a showstopping centerpiece.

Billund, Denmark: LEGO today announced Venator-Class Republic Attack Cruiser, a new set to be released. Venator-Class Republic Cruiser is 43 inches (109 cm) long and offers a new way for fans to add this to their collections.

“With models this size, we can really dive into every detail”, says Hans Burkhard Schlomer, Star Wars Model Designer at LEGO.

Features and benefits of Venator-Class Republic Attack Cruiser include:

  • 2 LEGO minifigures: Includes Clone Wars leaders Captain Rex and Admiral Yularen
  • Designed for people who enjoy, fun, creative activities to relax in a mindful way
  • This construction model has a built-in display stand with an information plaque

Venator-Class Republic Attack Cruiser will be available starting October 2023, at $649.99. For more information on Venator-Class Republic Attack Cruiser, visit https://www.lego.com/en-us/themes/star-wars.

About LEGO: The name “LEGO” is an abbreviation of two Danish words “leg godt”, meaning “play well”. The company was founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it’s one of the world’s leading manufacturers of play materials. LEGO has been named “Toy of the Century” twice.

Product Concept Assignment

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There were a lot of good pitches in this episode, but most of them didn’t stand out to me mostly because of the way they strategize their products. Out of all the pitches from Season 15, Episode 2 of Shark Tank, my favorite pitch was Maurice’s and Miles’ pitch. The father and son pitched their emergency sandbag company called “Stormbag”. This product is not like the traditional sandbag, it does not need sand, or any type of labor and it just needs water. It weighs about one pounds when dry, and up to thirty pounds when water is absorbed. The Stormbag can be used by anyone, regardless of their physical ability.

            A traditional sandbag usually weighs around thirty-five to forty pounds and involves labor such as moving it around and placing it wherever you need to, to protect your home from the storm. Let’s say you need about thirty to forty sandbags to protect your home, not everyone can easily carry and move around thirty-five-pound sandbags. I know, I wouldn’t be able to. I would be tired and just give up after trying to carry one sandbag, but with Stormbag, no one needs to struggle and possibly hurt themselves especially their back. This product is made out of absorbent polymer and absorbs three hundred times it weight per granular. This product goes back to its original form once it’s dried up and you can reuse it for about three times.

            With zero marketing done the company has made $90,000. A bag sells for $5.50 each compared to sandbags which is free, but it involves work moving it around. The cost to make the product is $2 and can be brought down to $1.75. One of the sharks, Kevin, was hesitant since their competition is free, so he ended up not making an offer. Daniel and Daymond were interested with working with Maurice and Miles for $200,000 for 40%, which they later on decreased to 30% stake. On the other hand, Kevin and Lori teamed up as well and offered $200,000 for 30% stake. The father and son ended up teaming up with Lori and Mark.

            I do believe that this product will make more revenue and more attention once they provide marketing for the Stormbag. The original packaging of the product is perfect for NGO and military, to make this product appealing to customers they need to repackage the product for different applications. Repackaging the product for different applications will be helpful and easier for customers to buy. They can as well increase the product price to make the company more profitable. This product can be used in many different ways and will be worth every penny that you pay for.

Consumer Decision Making

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The consumer decision-making process involves five steps, in which help consumers evaluate making a purchase decision. The five steps include: (1) need recognition, (2) information search and processing, (3) identification and evaluation of alternatives, (4) purchase decision, and (5) post-purchase behavior. The first three steps are very valuable for this assignment. Growing up always eating Filipino food; I’m not the biggest fan of Italian food, so I decided to do my research for Italian restaurants in Salt Lake City, Utah. If I’m going to eat Italian food, I would want a restaurant with good reviews about the food and service.

            Since I knew what to base my search on where to get Italian food from, I decided to do a google search on Italian restaurants in Salt Lake City. A bunch of restaurants popped up during my search, but I decided to look at the ones with high star reviews. Once I looked at the reviews, I decided to look at the menus of the restaurants. Personally, I’m not the biggest fan of pizza, so this process was easy to eliminate some restaurants. I decided to click on Buca di Beppo, this restaurant offers online ordering for both pick-up and delivery which was very convenient. While looking at the resturant’s menu, the prices are reasonable with the reviews left by their customers online. They offer a range of Italian foods and desserts. This restaurant was the best choice for me since from the start of my research I wanted to base it off on good reviews, good food and good service. Buca di Beppo checked off everything that I was looking for.

            This wasn’t the easiest decision to make since there was a lot of choices to choose from, but using the consumer decision-making process to decide made it a lot easier. To make decision-making easier you have to know what you want or looking for then the rest just follows after it. Once you know what you’re looking for eliminating what doesn’t fit your needs makes the process faster.

Katrina Lizarondo

Hi!
My name is Katrina Lizarondo and I am business major focusing in Finance. I was born and raised in the Philippines. I moved here when I was in the 8th grade and I'm also bilingual. I like to go to the gym during my free time.

My BMCC Email is katrina.lizarondo54@stu.bmcc.cuny.edu