Author Archives: Gio Blanco

The Joneses

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I would definitely categorize the way the Jones family lives as personal selling since they made personal connections with their customers. The family members had different products that they wanted to sell to the neighbors. They faked being the perfect family and tried to sell their products to the people in the neighborhood. They did this by befriending the neighbors and talking to them about the products in a good way. They even showed their lifestyles to other people, and other people started wanting to get the same things the Jones family were getting. The neighbors did not know that the products were apart of the Jones family’s business. People feel better listening to the advice of their friends about a product because they don’t know if they should listen to commercials and billboards. This way of marketing to people can have a really big influence in people buying these products.

To me, Amazon is similar to the Jones family. The Jones family tries to find the right people to sell their products to. Same thing with Amazon, they’ll market their products to the right people. For example, if somebody keeps searching for golf sticks on Amazon, Amazon would recommend them a bunch of golf sticks and other products that matches those. Same thing with the Jones family. The dad sells golf items, so he becomes friends with people who are interested in golf to market his golf products to them. EBay does the same thing with recommending products to the right people so it can be personal to them.

I feel as if they way the products are marketed is unethical. The people on the other side of the sellers don’t know that the family are befriending them to sell their products to them. In a way, they’re sort of lying to them. I believe that there are things that people just have to do, but I think it would be a better route being more honest with the neighbors.

Before knowing the Jones family’s secret, I would definitely be really interested in what they would tell me. Since we’re friends, 7 times out of 10 I would listen to what they would tell me or recommend me. After learning about their secret, I would feel betrayed in a way. I would wonder if they actually wanted to be friends with me or sell me their products. Either way I would be amazed at how good they marketed their products to me!

Promotion

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FOR IMMEDIATE RELEASE: 10/15/23

Gio Blanco
917-394-5938
GIOVANNI.BLANCO001@STU.BMCC.CUNY.EDU

Google Donates 10M for 300,000 Students
The Search Company is giving 10M grants to introduce students to AI and robotics

Mountain View, CA: Google.org provided 10M grants to For Inspirations and Recognition of Science and Technology (FIRST) and the REC Foundation. These two programs will help 300,000 middle schoolers get in touch with the latest AI and robotics. The grant will allow FIRST and REC to create new student teams to help out the community!

With this donation, the director of Google said, “And what Mark, FIRST and the RECF all understand is that by combining timeless skills — creative problem solving, communication and teamwork — with excitement for new ideas, concepts and technology, you’re helping build resilient, creative young minds.”

There is an imbalance of people who have access to technologies like these. So this donation will help reach rural communities and non-native sparkers too.

About Google LLC: Google LLC is an American company that focuses on search engine technology, AI, computer software, electronics, and e-commerce. Google is one of the most visited website worldwide.

Product Concepts

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There were very interesting pitches in this episode of Shark Tank. One was about a board game of influencers, another was fashion for HBCU, another was an effortless way to make crop tops, and the last was movable glasses. I’m not really into games, crop tops, don’t wear glasses, and I’m clueless about HBCU fashion. So with this, the pitch that resonated with me the most is EyeWris. This is because most of the time my mother doesn’t have her glasses when she needs it!

Mark and Kenzo Singer presented this as an easier way to use your glasses. These glasses aren’t like other glasses that you have to put in a case, they can wrap around your wrist! That means you can bring your glasses with you anywhere you want, since you wear them as a bracelet. Whenever you need to use your glasses, just take them off your wrist and unroll them so they can be put on your eyes.

This fills the gap of adjustable glasses not being sold in the market. This helps the process of having your glasses when you need them! Most of the time, they are hidden in your bag or somewhere else, and you don’t have glasses to find them. Having your glasses on your wrist means you can use them anywhere because it’s easy to get to them.

I really believe consumers should feel like they need this because I hear most people who wear glasses say that a big problem they have is loosing their glasses. Mark Singer even said he bought a lot of pairs of glasses and put them everywhere, but it was still hard to find them. This would just make things easier if it was on your wrist.

I don’t really know a lot about glasses, but I know a way to appeal to more consumers is to have different colors. People like to have options, so different colors would be a plus. I think another way they can appeal to more people is having different sizes, such as sizes for kids. It would be really convenient for them for sure!

Consumer Decision Making

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If I were in Salt Lake City in Utah, I’ll make sure I go to one of the best restaurants there is in there. Technology helps me so much in looking for restaurants because all the pictures of the food, how the building looks, the ratings, and the price are in there. I can even filter down restaurants that matches my wants. I don’t even need to be in Utah to know which restaurants I would go to!

I searched “best restaurant” or “popular restaurants” in Utah and looked through the options. Some were pricy, some were modern, some were cheap, and some were a little old. I would want to go to the restaurant to see it for myself and enjoy the place, instead of using UberEats. This is because I just moved in Utah and want to experience Utah!

I read through the reviews that people left for the restaurants and I came down to three restaurants I want to try in Utah. They are Bambara Salt Lake City, Caffé Molise, and Valter’s Osteria. Bambara Salt Lake City offers gourmet-like foods, so there are a little pricier. Caffé Molise is the cheapest out of the three but still offers good food. Valter’s Osteria has a plain open restaurant which is a nice environment. Even though I like Valter’s Osteria’s environment and Caffé Molise being affordable, I’m definitely going for Bambara Salt Lake City. I don’t mind spending more on food, especially gourmet food.

Going through this process, it made me wonder how different all of our tastes are. Some people don’t really care eating gourmet and just want something to fill their tummies then move on. Some people are all about how the restaurant looks and want to see it for themselves. Some people would even just want to UberEats and call it a day. I believe the best thing people interested in business can do is to cater to as much people as possible.