Author Archives: Bridget

The Joneses

It’s clear that the Joneses family is an example of personal selling, they are able to fake being the ideal family and constantly sells products to people in the neighborhood. Examples of this include building personal relationships, showcasing their lifestyles, and recommendations and endorsements. The Jones family befriends individuals and allows them to become part of their social circle. This personal connection establishes trust and a sense of familiarity, making it easier for them to influence others.They also showcase their lifestyle and possessions to others, allowing people to see the allure of their way of life. This presentation is done to create an emotional appeal, making people desire the same lifestyle and products. Lastly the family recommends and endorses the products they use, emphasizing how great they are. This direct personal endorsement can carry significant influence and sway the purchasing decisions of those they are connected with.

Online many influencers do sponsored post with brands, they create videos on how these products are useful in their lives. They do this to not only showcase their lifestyle but also to build a personal connection. Many of these influencers will respond to comments and also have built a loyal connection to many followers who will buy these products because of the marketing tactics. Brands such as Princess Polly, Whitefox, and Grey Bandit will connect with influencers like Lauren Wolfie to generate more business.

The Joneses family is promoting and endorsing products without clearly disclosing that they have a vested interest in these products (they are getting paid for promotions or have a financial stake in the products), to me it is unethical. Transparency is essential in marketing and personal selling to ensure that consumers are fully aware of the motivations behind the recommendations.

I would feel hurt if I had a close relationship with someone in the Joneses family and they betrayed my trust. Especially if they were constantly trying to promote the products they used to me I would see the friendship as a facade.

The Role of PR

Bridget.Hold67@stu.bmmc.cuny.edu For Immediate Release

Uber Eat away food insecurity

Long Island Cares partners with Uber to make an effort to stop to food insecurity

LI: Long Island Cares today announced a new partnership with Uber, this partnership will help individuals facing food insecurity and provide meals for free delivery to people and their families.

“Unemployment is causing the increase in food insecurity,” says Paule Pachter, president at Long Island Cares. “94,361 people have turned to Long Island Cares for emergency food assistance.”

“The partnership between Uber and Long Island Cares aims to provide meals to those in need without them having to leave their home and spend money on transportation,” says Travis Kalanick, a cofounder of Uber. “We are working towards a future for those who struggle with food insecurity.”

The benefits of this new partnership include.

· Uber will provide families with a card with three meal deliveries per day
· Families with five or more will be eligible for more deliveries
· People who struggle with food insecurity will no longer have to go to the food banks instead, they will be able to choose meals through the Uber app partnered with Long Island Cares

About Long Island Cares: Long Island Cares is an organization that provides accessible food banks in Freeport, Bethpage, Huntington Station, Lindhurst, and Hauppauge NY to help individuals facing food insecurity. We advocate for youths who face food insecurity, by hosting food drives in schools and providing them and their families with assistance.

About Uber: Uber’s food delivery service, Uber Eats, provides people with a convenient solution by having quality meals delivered to their doorstep. This service offers a wide range of cuisine options, allowing customers to explore diverse food choices from local restaurants and now Long Island Cares food banks. Uber Eats not only simplifies meal ordering but also supports local businesses and organizations, as it helps them reach a broader customer base and benefit people, especially during challenging times such as the COVID-19 pandemic.

Consumer Decision Making Process

      At the beginning of my buyer decision-making process, the problem I needed to fix was finding a restaurant that I could see myself eating at. Given specific criteria, the restaurant had to be in Salt Lake City, Utah, which was a place that I had never visited. I have always loved Italian food so it was important that even though I couldn’t try the food it had to look good. 

     After realizing what I had to look for in a restaurant, I took to Google to research and narrow down my options. I came across quite a few, “Cafe Molise”, “Olive Garden” and “Stanza Italian Bistro and Wine Bar.” These stood out to me specifically because they didn’t seem too expensive, in this scenario I would most likely be going with friends and paying. Due to this, I didn’t want the restaurant to be out of budget. When I went onto each of their websites I saw the interior of these restaurants looked cozy, atmosphere is important to me when it comes to eating out. On the maps, “Stanza Italian Bistro and Wine Bar” and “Cafe Molise” were close to each other meaning I could get to the other one easily. 

    When I came to the realization that these were my top three choices I had to narrow them down. Cafe Molise had a beautiful interior and exterior which reminded me of restaurants in my hometown, Stanza Italian Bistro and Wine Bar was equally as beautiful but the prices were double compared to Cafe Molise. Then Olive Garden while I’m sure the taste of the food wouldn’t differ from other ones I have gone to meant that I would like it, it also wasn’t anything new or exciting. Cafe Molise would be my pick if I were on a trip to Salt Lake City, Utah. This is because the restaurant’s prices are fair, the ambiance of the establishment was cozy and inviting, and because the other restaurants were lacking in other aspects making me choose this cafe as my first choice.

At the end of this process I realized that while the buyer decision-making process isn’t always easy, it is very normal before making a purchase or picking a restaurant to eat at to subconsciously go through these steps in your head. Someone making comparisons in their mind is very normal behavior and as I was researching I found myself jumping to conclusions like, “This restaurant is too expensive” or “The outside of this place doesn’t seem appealing.” The conclusions made themselves just by looking at photos. If the other consumer was not able to “research” the restaurant and only heard by word of mouth their opinion may change based on that. There are many aspects that go into what the consumer is thinking and what they will end up purchasing.

Bridget Hold

Hi! I'm Bridget, This semester I am looking forward to being in my new major digital marketing. I enjoy meeting new people each day, whether that's at work or when I am taking a nice walk with friends. You should know that I am someone who enjoys quality time and new experiences with my friends.

My BMCC Email is Bridget.hold67@stu.bmcc.cuny.edu