The Joneses was an interesting movie and I was confused at first but as the story went on it got more clear to what was going on. They posed as an ordinary family and moved into a wealthy neighborhood to get the rich to buy their pitch.

The Joneses family is categorized as personal selling. Personal selling is a face-to-face selling technique by which a salesperson uses their skills to persuade a customer and even though i don’t agree with what they are doing, they are using their skills even if it’s lying to the people around them and making them want to buy it isn’t easy. It still requires skill to get into the people’s minds around them and trick them into spending money.

A brand I would compare to the Joneses family is Costco. Costco Uses free examples for food and anyone can try it. They let people try it in hopes of them buying and selling their products. This is a smart tactic and it reminds me of how Steve uses his own golf equipment and shows it off so his friends and others can see how good he is while using his products. Another brand I can compare them to is Wendy’s. They use social media to roast and post memes on Twitter and this makes them go viral and people are always talking about Wendy’s. This is considered mouth-to-mouth marketing and you can say that’s how the Joneses marketed.

The way they market their products is different than the regular ways you see companies marketing. They were elite at what they did and even sold more and more as the movie goes on. I think they forced the agenda of buying things onto the people around them and that would make me view it as unethical.

If I were friends with someone like the Joneses I would feel nothing because I would think they are regular people but if I found out I would feel weirded out and betrayed. I would have viewed them as a great business family.

At the end of the day, the Joneses used excellent strategies to make their pitch known and get their friends to buy it. They knew the place they were at and what worked.