FOR IMMEDIATE RELEASE 10/10

Jewel Conyers

Rare Beauty

917-480-8179

Jewel.conyers55@stu.bmcc.cuny.edu

                                                 Breaking Beauty Boundaries

                         Selena Gomez and SEPHORA Partner Up to Pave The Way for Change

El Segundo, California: Rare Beauty today announced a new partnership with Rare Impact. This partnership will help to promote self- acceptance and focus on addressing mental health.

“Mental health is personal for me,” says Selena Gomez, founder and owner at Rare Beauty. “It’s something I am constantly working on and I hope I can help others work on too.

“At SEPHORA, we believe that beauty can be a positive contributor to mental health. We share Rare Beauty’s values of kindness and inclusion, which is why they were the ideal partner for us on World Mental Health Day,” says Deborah Yeh, Global Chief Purpose Officer at SEPHORA. “We want the beauty industry to be a safe and welcoming place for everyone and are proud to use our global brand and network to support the Rare Impact Fund and their mission to shape positive conversations around mental health .”

The benefits of this new partnership include:

•         On October 10th, 100% of Rare beauty products that are sold in Sephora will be donated to the Rare Impact Fund.
•         These funds will help to expand resources to young people and receive more information on mental health.
•     Together both companies are committed to help remove shame from having open discussions about mental health.

About Rare Beauty: Rare Beauty is about embracing your individuality. This company allows you to feel beautiful with makeup that doesn’t hide your uniqueness. The Rare Beauty Company makes sure to also give 1% of Rare Beauty sales to the Rare Impact Fund. The Rare Impact Fund even went global and raised $5 million and donated $2 million.

About SEPHORA: Sephora believes in expanding the way the world sees beauty. SEPHORA celebrates diversity and aims to make people feel comfortable in their own skin without having to meet typical beauty standards. This company also makes sure to constantly elevate the beauty shopping experience for all customers. Overall, SEPHORA aims to create a community where beauty is all inclusive and everyone can celebrate their differences together.