My favorite product pitched in Season 14; EP 22 was EyeWris. The father-son duo captured my full attention from the start. They presented themselves well and used catchy lines and jokes. The name of the company itself is catchy while also highlighting the literal concept of what the product their selling is. In addition, it is also a play on the word iris which is related to the eye and in the product category of what they are selling. Unlike the others, they used no props other than their product, and were still easily able to get everyone’s attention. Their introduction had a good gimmick, throwing out a random question that quickly caught the attention of the audience and created an interactive environment. They used their opening question to deliver their product as the punch line. The chemistry between the father-son duo seemed very healthy and well-rounded making it a business others are more likely to invest in.
Eyewris reading glasses changes from wristwear to eyewear and back again in the span of a second. It services the population of people that need reading glasses while minimizing the risk of losing it which is something most people are guilty of. You know all those people looking everywhere for their glasses only to find it on their head, I’ve done it myself. It simplifies things for consumers who can now find their reading glasses easily at a constant location while also being kept in a place that is easily accessible for future use. It also has the added bonus of not losing it which will save them money they would’ve spent on buying new ones.
I feel like consumers that have reading glasses should not only want but need this product because it fills a massive hole and gap in a population that has a need for something. It’s an essential item, not just an extra or accessory to update their wardrobes. It also completely removes the constant cycle of searching for their glasses everywhere, only to find out you didn’t have it with you in the first place. It can eventually become muscle memory by its easy access and the location its kept. It is also an interesting conversation starter in social settings that serves as a marketing pitch for the company, helping spread awareness of their product.
EyeWris found a niche that has little to no competitors giving them a large boost. They need to spend time advertising to let people know it exists. Their advertisements should be geared towards the older populations. They are most likely to read newspapers so it may be worthwhile to place a few advertisements there. In addition, they should advertise their products at checkout lines in supermarkets, senior centers, and in the library. These are the most likely places for people to need to use their reading glasses so advertising there can be used to their advantage.
The population that needs reading glasses are usually older, so the packaging of it needs to suit their needs. It should be simple, lightweight, and easy for them to open. Any instructions or warranties that may come with it should use bigger print and visual images if applicable. The biggest weakness in their idea is that reading glasses generally sell for very cheap. It’s important that they upscale their product so people feel as if it’s a worthy investment when buying. When looking at their website I noticed they had a very limited number of colors and frames. Being that their product’s biggest selling point is that it can be turned into wrist-wear it may increase sales and interest if they make the availability to design your own frames for a special price. It can help utilize the fashion accessory aspect. Consumers will be wearing it for the bulk of the day, might as well make it nice.
EyeWris introduces an innovative product that fulfills a need with an interesting twist. They have the ability to sell many glasses and make it big. With the right implementation of marketing tactics and good customer relations they definitely will.
