Kristen Dunning’s brand “Gently Soaps” really caught my attention when she presented her brand on Shark Tank Season 15 Episode 1. Her motive for her brand was to create a soap that was plant based since she has always struggled her whole life with eczema so she wanted a soap that was gentle enough for not only people with eczema could use, but a soap for everyone. I really like that her motive is very passion driven and I feel as though a partner with the same mindset would be great for her. 

Gently Soaps eliminates essential oils and synthetic fragrances that you may find in other soaps. Fragrances in products are not good for your skin overall, however, I feel as though the people that get the most allergic reactions from fragrances are people with eczema or other skin conditions. I have a lot of friends and relatives with skin conditions and I have seen second-hand the struggle it takes to find skin products that work for them. I feel like this can be a real game changer for them. This product will ease their pain and struggles with their skin and boost their confidence by so much more.

To make this product more appealing to customers, I feel as though Kristens brand should invest in packaging its soaps in a more eye-catching box to make it stand out from other popular brands that people tend to reach for first. I feel like something else that would help her brand succeed more in revenue is maybe risking her price point and lowering the cost just by a little bit because people always are looking for good deals on things and maybe having a more reasonable price will draw in more customers. Overall I feel very drawn to her efforts and her brand. Her motive is very clear and her products seem very natural and good quality.