Product Concept Assignment

Summary

In summary, These folding eyeglasses are a product concept that fills a gap in the market by offering a space-efficient and portable eyewear solution. They simplify the process of carrying and using eyeglasses on the go, addressing consumers' needs for convenience, reliable, versatility, and style. To appeal to a larger consumers market, effective branding, marketing and positioning should focus on the product's unique benefits, accessibility and design.

The pitch that resonate with me most is the last pitch with the eyeglasses because this product is a unique product it’s capable of reaching a lot of potential customers especially older folks who be forgetting their reading glasses this can serve as a great option for them, this product is very catchy and very easy to use and it can draw a very large audience what I like about this product is that it doesn’t seem like a trend as to where a product is popular for a period of time and after that period of time and then the product just sort of died and as a investor i don’t wanna put my money into a product that’s only going to make me money for a couple of months, instead i want to make millions in return for a long period of time. This product fills the gap for a comfortable and reliable reading glasses, by offering a space-efficient and portable eyewear solution. when customers need them the most it’s a great option for people with short term memory lost, older folks and people who just needs a a lot of on the go space. This product make shopping and doing every day task easier for people with not so good could eyesight and for people who has like short-term memory lost, because they can at all times Snap on to their arm a pair of these glasses and not have to worry about forgetting their glasses at home, when at the grocery store, oh so it eliminated the need for excess buying because a person may now be able to see properly what they are buying so they don’t need to buy an extra item. I believe that customer would not only want this product but actually believe they need it.These, Folding eyeglasses can serve various purposes, from reading menus and books to checking smartphones or working on a laptop. Consumers can switch between different pairs of glasses effortlessly.and the only way that we are going to make a customer feel like they need this product is by advertising and doing experiments in store with people like going up to a random stranger in the grocery store , approach them and tell them what the product is about and how can this product help change their your life, give them to test it and get their feedback live on camera and submit it online to the business and let people see it and by people seeing what this product can do for a random stranger, they would want to try it, and by the word of mouth the product will spread like a wildfire. I honestly feel this product best position is in its branding and its appeal to customer needs, I feel like if they advertise to the right audience for this product this product will be successful and it’s a very great product its a very smart idea but I believe that they need to work on the advertising to get this product out there and let people know the benefits of using this product also they can how even give free samples to people and let they try it, by doing this you’re allowing people to have the first hand experience of what its like using this product and the benefits of this product and if they like it they will spread the word for you they might go home and tell their neighbor and all of a sudden the neighbor is interested in your product and if they like it they will even spread the word to their families, their friends and now you have an endless amount of free advertising on your hand more people getting to know about your product getting to know the benefit of the product and your business is going to actually have a chance of being a long-term business and a successful one.

One thought on “Product Concept Assignment

  1. jewel.conyers55@stu.bmcc.cuny.edu

    Hi Zaheer,

    I did not get to watch this episode of Shark Tank but your description and thoughts on the pitch alone have intrigued me. I believe this seems like a good product to have as well, especially since I am a person who has glasses but is always misplacing my glasses or forgetting them. Especially this type of product is not a trend it is something that people will continue to need as time passes by, so it’s a good product to sell without worrying if you will have enough customers. I also agree that this product can become more successful if they nail their advertisement. Advertising and marketing are major strategies that can help to increase sales and target the right audience if done correctly. I like how you even suggested free samples because who doesn’t love free samples!

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