The consumer decision-making process involves five steps, in which help consumers evaluate making a purchase decision. The five steps include: (1) need recognition, (2) information search and processing, (3) identification and evaluation of alternatives, (4) purchase decision, and (5) post-purchase behavior. The first three steps are very valuable for this assignment. Growing up always eating Filipino food; I’m not the biggest fan of Italian food, so I decided to do my research for Italian restaurants in Salt Lake City, Utah. If I’m going to eat Italian food, I would want a restaurant with good reviews about the food and service.

            Since I knew what to base my search on where to get Italian food from, I decided to do a google search on Italian restaurants in Salt Lake City. A bunch of restaurants popped up during my search, but I decided to look at the ones with high star reviews. Once I looked at the reviews, I decided to look at the menus of the restaurants. Personally, I’m not the biggest fan of pizza, so this process was easy to eliminate some restaurants. I decided to click on Buca di Beppo, this restaurant offers online ordering for both pick-up and delivery which was very convenient. While looking at the resturant’s menu, the prices are reasonable with the reviews left by their customers online. They offer a range of Italian foods and desserts. This restaurant was the best choice for me since from the start of my research I wanted to base it off on good reviews, good food and good service. Buca di Beppo checked off everything that I was looking for.

            This wasn’t the easiest decision to make since there was a lot of choices to choose from, but using the consumer decision-making process to decide made it a lot easier. To make decision-making easier you have to know what you want or looking for then the rest just follows after it. Once you know what you’re looking for eliminating what doesn’t fit your needs makes the process faster.