Consumer behavior is a key component of marketing. We can better grasp a consumer’s wants and thought process when we learn to view a product from their point of view. with that knowledge, we can change how a product is advertised to raise the likelihood that someone will buy it.

Assuming I had recently arrived to Salt Lake City and was looking for an Italian restaurant, I would start by thinking about my own requirements and expectations. For myself, I want to eat at a restaurant that appears pricey but is affordable, serves good food, and offers comfortable seating. Knowing my own requirements, I can now try to learn more about Salt Lake City restaurants. I discovered my candidates through a simple Google search. These candidates included Brio Italian Grille, Stanza Italian Bistro, and Caffe Molise. Although I was torn between Caffe Molise and Brio for a while, I preferred Caffe Molise’s atmosphere for aesthetic reasons. While I think Molise looks beautiful both inside and out, Brio, in my opinion, has a gorgeous inside but a quite plain exterior. Brio is the least expensive of the three in terms of price, while Stanza is the most expensive. Caffe Molise has cuisine that appears to be pretty decent, while Stanza has the best-looking food in terms of presentation. After considering everything, I decided to go with Caffe Molise because it met my expectations more frequently than the other two selections. It offered the kind of upscale-looking ambiance I was hoping for, was not overly pricey, and had nice food.

I started to understand how challenging it is to cater to a specific section of customers after witnessing how I managed my own consumer experience. Everyone has their own preferences, but if you can combine multiple preferences into one, you can produce a product that appeals to a wider range of customers. Others, unlike me, might want a more costly restaurant or a setting that is older and more rustic.