As a customer I begin starting with myself, i started to think about what i wanted to eat, after narrowing down multiple options, i finally decided that i want to eat pizza, my next step is that i went on the internet and started my research to find the best tasting pizza, i begin my research by going on tiktok, i looked up best pizza in salt lake city Utah, i looked what the video is saying, then i looked at the comments to see what others, might have to say, next i go on google and look up the restaurant with most positive review, i then look at the google reviews and if the reviews are positive i then look at the services they offer do the offer delivery, if i dont feel like eating can i get my foo deliver if i don’t want to eat out, whats their refund policy like? how long is the delivery wait time? whats there menu like? and the most important question is whats the cost, as a customer, i am looking for the best tasting pizza, with the best prices, that wont, hurt my pocket. I think generally speaking everyone wants the best quality pizza, for the lowest cost, What did you realize about the consumer decision-making process? i realize that consumers generally will look at the reviews and prices when buying a product, they will tend to make a purchase at the place that have the best reviews and prices, i realize consumer will also consider other options when buying a product so as a business you need to make sure you are offering the best prices on the market, also you need to have to best quality, because based on Research consumers generally go with product that have the best Quality, regardless of the price. Because if the Quality is not good a consumer may not return to make a purchase at your business. my overall pick is the restaurant that offer me the best quality pizza that will get my money worth.